Data Strategy stories - Page 6

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

With unstructured data comprising 80-90% of global information, businesses must adopt modern management technologies to unlock its hidden value effectively.

Amperity has been named one of North America's fastest growing firms in Deloitte's 2024 Technology Fast 500, spotlighting its AI-centric customer data solutions.

Yamaha has chosen Informatica's Master Data Management to unify data from over 200 systems, aiming for enhanced insights and improved customer engagement.

Fivetran has achieved a 40% rise in year-on-year growth in the AWS Marketplace, driven by soaring demand for AI and analytics solutions.

Confluent's Andrew Foo champions a shift-left strategy in data management, advocating for real-time streaming to counter outdated practices and enhance decision-making.

MIT's new report shows early adopters of generative AI in data and analytics expect to see an ROI of 100%+ within three years, gaining a competitive edge.

In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.

Generative AI propels digital maturity, with 29% of firms leading transformation versus 4% last year, as per F5's 2024 Digital Enterprise Maturity Index.

Twilio's new report outlines five critical steps for enhancing your data strategy with AI, focusing on personalisation and real-time data activation.

Financial services institutions plan to raise IT modernisation spending by 33% in 2024 despite concerns about meeting the data demands of generative AI.

Perfectionism is not a prerequisite for becoming a market leader and may actually harm those prospects.

Couchbase's new survey reveals a 27% rise in IT modernisation spending driven by AI, but 59% of businesses fear their data strategies are inadequate for GenAI demands.

Teradata has announced an innovative approach to supporting open table formats, like Apache Iceberg and Linux Foundation Delta Lake.

Kyriba unveils an expanded suite of AI capabilities aimed at improving liquidity performance, cash forecasting, and custom report generation.

A Cloudera survey found 90% of IT leaders view a unified data platform as critical for AI and analytics, amid challenges of data quality and system integration.

LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.

Enterprise data management leader Syniti hires co-founder of experience design consultancy Journey, Craig Ayers, as Chief People Officer to lead HR and nurture the firm's inclusive culture.

Whilst 86% of Asia-Pacific IT leaders believe AI can boost productivity, Salesforce's latest research reveals that 69% of businesses may not fully capitalise on AI due to difficulties with data system harmonisation.

Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.