CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Loyalty stories - Page 6

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Customer loyalty proves critical for grocery retailers
Wed, 28th Jun 2023
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cx
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martech
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woolworths
New Eagle Eye research reveals how grocery retailers can win with customer loyalty standards and practices in light of the current economic climate.
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Khoros appoints Lindsay Sanchez as Chief Marketing Officer
Fri, 28th Apr 2023
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cx
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martech
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cmo
Khoros hire Lindsay Sanchez as its Chief Marketing Officer to lead the company's next phase of growth and innovation in digital-first customer engagement.
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Open banking, payments and a new era for customer loyalty
Tue, 28th Feb 2023
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fintech
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cx
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martech
Open Banking has matured into an innovative payments solution enabling merchants to drive conversion, reward loyalty and improve the customer experience.
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Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
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martech
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cx
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branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
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Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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martech
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cx
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research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
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Saas industry veteran appointed new CEO at Acoustic
Fri, 20th Jan 2023
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saas
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cx
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martech
Acoustic, a global marketing and customer experience provider for B2C brands, has appointed Mark Cattini as its new CEO to accelerate its vision.
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Talend appoints Casey George as Chief Revenue Officer
Fri, 11th Nov 2022
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data analytics
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hyperscale
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public cloud
Casey George appointed as Talend's Chief Revenue Officer, bringing expertise in scaling SaaS companies and accelerating growth.
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Why the financial services industry needs to embrace ‘relationship marketing’
Tue, 11th Oct 2022
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fintech
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cx
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martech
Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.
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Why QSRs need to ‘cook up’ a perfect customer loyalty solution
Tue, 11th Oct 2022
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data analytics
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cx
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martech
Competition is heating up in APAC's QSR industry. To stay profitable, restaurants must embrace digital transformation and personalized marketing.
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Loyalty, pricing and service are D2Cs biggest shortfalls
Thu, 22nd Sep 2022
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crm
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cx
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martech
There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.
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How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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data analytics
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cx
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martech
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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Tranxactor Group to build customer loyalty with Oracle
Thu, 28th Jul 2022
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martech
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cx
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commerce systems
Tranxactor selects Oracle Cloud Infrastructure to offer immersive customer engagement and loyalty programs to brands.
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Salesforce unveils new offerings for consumer goods companies
Thu, 23rd Jun 2022
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data analytics
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cx
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martech
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
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Adobe survey reveals link between brand trust and consumer buy-in
Wed, 22nd Jun 2022
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cx
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martech
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branding
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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How focusing on user experience will help your online marketplace thrive
Fri, 17th Jun 2022
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uc
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crm
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cx
Online marketplaces have become increasingly popular, but companies must pay attention to the user experience to avoid potential pitfalls.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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How to implement an effective and personalised loyalty program
Wed, 8th Jun 2022
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data analytics
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cryptocurrency
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cx
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Boost Mobile now makes up over 7% of Aussie prepaid market
Tue, 24th May 2022
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endpoint protection
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cx
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martech
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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data analytics
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cx
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Mindfields, Uniphore partner for greater client offerings
Fri, 22nd Apr 2022
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uc
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cx
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martech
Mindfields partners with Uniphore to enhance conversational automation offerings, boosting customer satisfaction and aiding post-pandemic recovery.