CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Loyalty stories - Page 6

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APAC retailers stay confident, prioritise loyalty amid challenges

Tue, 29th Jul 2025
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A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.
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Singapore Airlines taps Qualtrics' AI to boost customer insight

Fri, 25th Jul 2025
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Singapore Airlines partners with Qualtrics, using AI-driven analytics to enhance customer insights and improve service over a three-year collaboration.
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Qualtrics doubles down on global partner community to accelerate shared growth

Wed, 16th Jul 2025
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Qualtrics enhances its global Partner Network to boost experience management, offering new tracks, tiers, and investment to accelerate shared growth and customer impact.
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AI Appreciation Day: What it means for the future of customer engagement

Mon, 14th Jul 2025
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AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
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Eagle Eye Execs Embrace AI Appreciation Day

Mon, 14th Jul 2025
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Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.
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Talon.One raises $135 million to boost AI loyalty platform

Fri, 4th Jul 2025
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Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.
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Australian retailers cut free returns as delivery costs rise

Fri, 4th Jul 2025
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supply chain
Australian retailers are cutting free returns and delivery incentives due to rising costs, shifting to local fulfilment and tech solutions to meet growing consumer demands.
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APAC retailers are missing out on the benefits of personalisation technology

Wed, 2nd Jul 2025
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APAC retailers risk missing out as personalisation tech boosts loyalty and sales, with early adopters like Tesco reaping significant rewards.
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Ecommpay adds Visa Instalments to streamline high value payments

Wed, 25th Jun 2025
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Ecommpay integrates Visa Instalments, letting merchants offer customers fixed payment options on high-value purchases via familiar Visa credit cards.
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Poor data intake drives customer disengagement in Australia & NZ

Wed, 25th Jun 2025
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Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.
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The end of standalone CDPs?

Mon, 23rd Jun 2025
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Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
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Organisations boost customer education but face scaling hurdles

Wed, 18th Jun 2025
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New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
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Experts reveal how AI Agents impact retail, shopping and customer loyalty

Mon, 16th Jun 2025
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AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.
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Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation

Thu, 12th Jun 2025
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Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.
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EY launches Studio+ to boost growth with AI & digital focus

Mon, 9th Jun 2025
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EY has launched Studio+, a global service combining 37 agencies and AI tech to help businesses boost growth through digital transformation and customer focus.
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EY launches Studio+ to drive customer-centric AI transformation

Fri, 6th Jun 2025
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EY launches Studio+, combining design, sales, marketing, and AI expertise to help businesses transform customer experiences and drive growth amid digital shifts.
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AI boosts personalisation but consumer trust remains elusive

Wed, 4th Jun 2025
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AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
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HCL Unica+ unveiled as AI-first platform for trust-based marketing

Tue, 3rd Jun 2025
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HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
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Un-marketing: redefining personalized marketing strategies

Wed, 28th May 2025
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partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
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Keep them coming back: How to reduce SaaS churn rates

Wed, 28th May 2025
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The global SaaS market is set to reach USD $299 billion this year, driving fierce competition and making customer retention key to reducing churn rates.