Customer data stories
AI-driven cloud adoption is forcing firms to swap static privacy checklists for continuous, real-time defence of sensitive data flows.
Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.
Snowflake launches Energy Solutions for its AI Data Cloud, unifying energy sector data to modernise grid planning and asset management.
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
Syrenis opens an Atlanta hub to drive North American growth as state privacy laws fuel demand for consent and preference tech.
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.
Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.
Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.
Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.
Rising data breaches and rapid AI adoption are forcing Australian boards to rethink privacy, shifting focus from perimeter security to full data lifecycle.
AI's rapid spread is forcing Australian organisations to treat data privacy as a constant priority, reshaping risk, policy and vendor scrutiny.
GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.
Walmart to embed shopping in Google's Gemini app, letting users browse and buy Walmart and Sam's Club items directly via AI chats.
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.