Content Creation stories
In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.
The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.
Rising short-form video and vlogging demand helped the category reach 16.65 million units, putting pressure on traditional cameras and margins.
The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.
Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.
Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.