Content Creation stories

How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

HONOR launches 600 series in Singapore with 200MP cameras, AI image-to-video tools and 7,000mAh batteries at prices from SGD $799.

impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.

Emtek widens Google Cloud generative AI rollout across media arm after VidioGen cut animation costs and time on New Keluarga Somat.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

RWS survey finds most content leaders distrust AI for cultural nuance, even as 86% say it has sped up global content creation.

Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Southeast Asian B2B tech companies risk long-term growth by overloading paid media as global leaders balance brand, content and demand.

Asia Pacific businesses are expanding AI hardware use as new research shows strong uptake of AI PCs and workstations for different workloads.

Peer Software deepens channel push with enhanced Partner Programme, adding incentives, training and a file analysis tool for hybrid environments.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

OWC unveils Thunderbolt 5 RAID enclosure for DIY NVMe drives, targeting 8K workflows with up to 32TB capacity and 6622MB/s speeds.

Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.