CMOtech Asia - Technology news for CMOs & marketing decision-makers

Consumer expectations stories

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UK consumers are turning their back on AI chatbots
Today
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contact centre
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chatbots
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it automation
Almost half of UK adults dissatisfied with customer service, often preferring human interaction over automated systems.
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Adobe unveils Firefly & Custom Models to harness GenAI advances
Last month
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creative technologies
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martech
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ai
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
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Australians likely to switch brands due to poor digital experience
Last month
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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What’s behind the tech revolution transforming Australian retail
Tue, 13th Feb 2024
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byod
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mobility
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mdm
Retailers are turning to advanced technologies to improve inventory visibility and customer buying history and to surface accurate delivery information. .
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Looking ahead: The great marketing technology transition
Fri, 9th Feb 2024
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cx
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martech
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digital transformation
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
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Merkle's report underscores the power of personalisation in APAC
Thu, 8th Feb 2024
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big data
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cx
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bi
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
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Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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big data
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bi
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data analytics
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
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Appdome reveals consumer expectations for enhanced mobile app security
Tue, 19th Dec 2023
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malware
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physical security
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breach prevention
Appdome's 2023 Global Consumer Expectations survey shows an 82.4% of users advocating for proactive mobile fraud prevention.
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Australian agtech firm MEQ appoints Keith Byrne as GM for Australia & New Zealand.
Tue, 31st Oct 2023
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big data
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data analytics
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bi
Australian agtech firm, MEQ, appoints Keith Byrne as GM of Australia and New Zealand, overseeing operations and cultivating partnerships.
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Australians open to GenAI in innovation, demand transparency & ethics
Sat, 7th Oct 2023
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ai
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study
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thoughtworks
A new study by Thoughtworks reveals consumer appetite for the use of generative AI in Australian businesses, as long as transparency is maintained.
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Deciphering the impact of reviews on small businesses in the digital age
Fri, 15th Sep 2023
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cx
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martech
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smb
Just as businesses adapt and evolve their strategies, consumers, too, are continually shaping and reshaping their criteria for evaluation.
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HubSpot reveals the future of CX is connected experiences
Tue, 8th Aug 2023
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bi
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big data
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accounting systems
HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.
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Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
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martech
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cx
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branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
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SAS has appointed a new Advisor for Northern Europe
Thu, 2nd Feb 2023
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sas
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hsbc
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public sector
Mark Thundercliffe has been appointed as an Advisor for Northern Europe at SAS, bringing 35 years of corporate, retail and business banking experience.
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Why digital experience testing is the future
Wed, 1st Feb 2023
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cloud services
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testing
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cx
Building a unique digital experience is crucial for businesses in today's competitive market. Testing is the key to success.
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Broken brand promises cost businesses customers in ANZ
Wed, 16th Feb 2022
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contact centre
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crm
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cx
New research by Qualtrics shows making sure the customer experience matches consumer expectations will be vital to retaining customers in 2022.
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Research finds more than half of APAC consumers think customer service is an afterthought
Thu, 20th Jan 2022
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crm
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cx
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martech
Zendesk's annual research has uncovered a gap between consumer expectations and company actions regarding customer service.
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Great expectations: Kiwi consumers may be let down over Christmas
Fri, 17th Dec 2021
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inventory management systems
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research
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online shopping
Kiwis' expectations for quick and free delivery may be challenged by Christmas delays, according to a study by HERE technologies.
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Cultural norms continue to drive F&B technology trends into the future
Thu, 2nd Dec 2021
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mobility
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infor
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cultural norms
The F-B industry has embraced technology as self-driven ordering, location agnostic functions, and guest expectations trend. #foodandbeverage #technology.
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Dell... A company in transition
Tue, 11th Mar 2014
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network infrastructure
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cios
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services
For a company unfamiliar with managing acquisitions, Dell’s transition into a private business has brought upon many challenges for the tech giant.
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Mobile whizzkids
Wed, 1st Dec 2010
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web development
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javascript
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development
Regardless of an organisation’s chosen path to mobile, be it building a new mobile-optimised version of an eCommerce site, a downloadable mobile app, or just letting consumers access a regular site with a mobile browser.