Consumer expectations stories

Just as businesses adapt and evolve their strategies, consumers, too, are continually shaping and reshaping their criteria for evaluation.

HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

A lingering question on the minds of many CXOs I interact with is what they should do to stand out in today's intensely competitive market. My answer: build a unique digital experience for customers.

New research by Qualtrics shows making sure the customer experience matches consumer expectations will be vital to retaining customers in 2022.

Zendesk's annual research has uncovered a gap between consumer expectations and company actions regarding customer service. 

New research has revealed Kiwis have expectations of quick, cheap and free delivery in the age of online shopping, but expected delays over the Christmas period may cause a change in generally positive attitudes.

The food and beverage industry has risen to meet the changing expectations of consumers. Players have spent time rethinking and reconceptualising how to engage with patrons to create operational structures which deliver services according to emerging expectations.