CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Brand Development Stories

Global Stories

Brand Development stories

B2B marketers cut agency spend as work moves in-house
Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Last month
Code and Theory appoints Harsh Kapadia for enterprise creative
Digital Transformation

Code and Theory appoints Harsh Kapadia for enterprise creative

The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.

By Sofiah Nichole Salivio • 3 min read • Last month
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 19th Jun 2026
ControlUp appoints Tim Freestone after USD $100m ARR
Firewalls

ControlUp appoints Tim Freestone after USD $100m ARR

The workplace software maker is sharpening its AI-driven growth plans as it crosses USD $100 million in annual recurring revenue.

By Mark Tarre • 3 min read • Wed, 6th May 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
Marketing Society adds two marketing chiefs in Hong Kong
Agricultural Technology

Marketing Society adds two marketing chiefs in Hong Kong

The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.

By Mark Tarre • 3 min read • Wed, 25th Feb 2026
Sessions ranked 14th in UK's fastest-growing tech list
Digital Transformation

Sessions ranked 14th in UK's fastest-growing tech list

Restaurant delivery platform Sessions hits 14th place in The Sunday Times 100 Tech list after three-year CAGR of 177.04%.

By Mark Tarre • 3 min read • Mon, 19th Jan 2026
Horizon3.ai hires Andres Botero to drive global push
Software-as-a-Service

Horizon3.ai hires Andres Botero to drive global push

Horizon3.ai names veteran marketer Andres Botero CMO to spearhead global expansion after a USD $100 million funding boost.

By Sean Mitchell • 4 min read • Sat, 10th Jan 2026
TGT Global names Thaddeus Susara to lead vendor push
Partner Programmes

TGT Global names Thaddeus Susara to lead vendor push

TGT Global has promoted Thaddeus Susara to vice president of channel and strategic partnerships to spearhead a new vendor-focused push.

By Sean Mitchell • 3 min read • Thu, 8th Jan 2026
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Fintech

Visa appoints Meble Tin to lead Oceania marketing from Sydney

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

By Melvin Hipolito • 3 min read • Tue, 12th Aug 2025

Stories from Other Regions

Brand Development stories

The Candy Garage doubles sales after logistics shift
Digital Transformation

The Candy Garage doubles sales after logistics shift

Outsourced fulfilment has freed the Lincoln confectionery firm to scale up, with daily collections replacing weekly dispatches and turnover climbing.

By Karen Joy Bacudo • 5 min read • Mon, 29th Jun 2026
Lottery Corporation names three executives in Brisbane
Digital Transformation

Lottery Corporation names three executives in Brisbane

The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.

By Karen Joy Bacudo • 2 min read • Mon, 1st Jun 2026
Virtana names Daniel Raskin as Chief Marketing Officer
DevOps

Virtana names Daniel Raskin as Chief Marketing Officer

Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 29th May 2026
MYOB's Solo app sets culture-first template for products
Software-as-a-Service

MYOB's Solo app sets culture-first template for products

Solo by MYOB has already saved early users 17 hours a month, as the software group uses the app to test a new build model.

By Karen Joy Bacudo • 4 min read • Wed, 27th May 2026
Australian small business owners face succession cliff
Social Media

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Thu, 2nd Apr 2026