Marketing Society adds two marketing chiefs in Hong Kong

The Marketing Society has appointed two new board members for its Hong Kong hub, adding senior marketing leaders from insurance and fresh produce to a group that already includes executives from banking, aviation, advertising and luxury yachting.

Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's, join the board as the professional network looks to deepen engagement with marketers across the Asia-Pacific region.

The Marketing Society is a not-for-profit membership organisation founded in 1959. It has built a global footprint with bases in England, Scotland, Hong Kong, Singapore, the United Arab Emirates and New York. The organisation positions itself as a community for senior marketers and runs events, professional development programmes, awards and publications.

In Hong Kong, the board is chaired by Nellie Chan, with Hina Wainwright as vice chair. Other members include Andrea de Vincentiis (HSBC), Andreas Krasser (Omnicom Advertising), Edward Bell (Cathay Pacific), Ewa Stachurska (Simpson Marine and Sanlorenzo Asia-Pacific), Geraldine Chew (formerly of K11), Kiri Sinclair (Sinclair), and Nixon Cheung (Hong Kong Tramways).

Board additions

Cheung leads marketing for Chubb Life Hong Kong. Her career spans financial services and travel, including prior experience at Cathay Pacific. She also worked on the launch of Mox Bank as part of its founding team.

"I'm honoured to join The Marketing Society board in Hong Kong at a time when our industry has a real opportunity to reset the norm. I'm passionate about bringing fresh perspectives to the table, challenging comfortable thinking and turning marketing into a force for positive change. By connecting curious, courageous leaders across our community, I hope we can inspire braver decisions that create meaningful value for both businesses and society," said Cheung.

Shih joined Driscoll's in September 2025 as its first Chief Marketing Officer. He oversees global marketing for the company, which sells fresh berries in multiple markets. His background includes senior sales and marketing roles at Zespri, Unilever and L'Oréal, with experience across Latin America, Asia and Europe.

He has also served as a board member and advisor, and has worked across FMCG and agribusiness. His work has included brand development, commercial innovation and sustainability-related initiatives.

"I am excited to join the board of The Marketing Society Hong Kong at a time when our profession is being challenged to be braver and more relevant than ever. I believe marketing can be a force for good when it blends conviction, commercial rigour and human insight. I look forward to contributing my experience while learning alongside an exceptional community of peers," said Shih.

Hong Kong focus

The Hong Kong hub sits within a broader Asia-Pacific context in which marketing leaders face changing consumer expectations, rapid shifts in media and commerce, and growing scrutiny of brand behaviour. Industry groups have also expanded programming around leadership, capability building and peer networks as marketing functions adapt to these pressures.

The Marketing Society's membership community totals more than 2,800 people. It runs events and professional development programmes alongside awards and publications that recognise marketing work and leadership.

The two appointments add perspectives from regulated financial services and global food and agriculture supply chains-sectors with different constraints on brand communications and customer engagement. The board already represents a mix of client-side and agency-side leaders, and includes executives with experience across local and international markets.

Cheung and Shih join a Hong Kong board that includes leaders from aviation, banking, advertising and transport, with a focus on strengthening connections across the local marketing community.