Brand Development stories

The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.

Horizon3.ai names veteran marketer Andres Botero CMO to spearhead global expansion after a USD $100 million funding boost.

TGT Global has promoted Thaddeus Susara to vice president of channel and strategic partnerships to spearhead a new vendor-focused push.

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

Sydney teen Liam Newby's Celvoir agency offers bespoke web design with no upfront costs, boosting brands' online success through tailored digital solutions.

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

Qualtrics enhances its user experience with the unveiling of three novel AI-driven suites, empowering organisations to boost customer experience, streamline their strategic research and align their investments efficiently.

Deputy, a major shift work platform, makes notable appointments to its leadership team, including Alla MacDonald as SVP of Strategic Finance and Operations, and Keshila Vallot Shannon as SVP of Global Marketing.

Singapore-based cybersecurity solutions firm, Flexxon, appoints Ravi Agarwal, former executive at Intel and Microsoft, to its advisory board.

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.

Airwallex launches online payments app on Shopify, allowing merchants to accept global payments through a variety of methods.

Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.

2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.

Customer experience will be more important than price and product as key brand differentiators, according to a report by Walker Information.

Kiwi retailers still rely on brick and mortar stores for sales, loyalty and brand experience, according to a new survey.