CMOtech Asia - Technology news for CMOs & marketing decision-makers

B2B stories - Page 4

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Toqio partners with DSA to enter growing logistics sector

Thu, 7th Nov 2024
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uc
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financial systems
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supply chain
Toqio has ventured into the logistics sector by partnering with global eCommerce firm DSA, aiming to leverage financial solutions for growth.
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Socket secures USD $40m series B to combat supply threats

Wed, 23rd Oct 2024
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application security
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advanced persistent threat protection
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supply chain
Socket has completed a USD $40 million funding round, aiming to enhance security for open-source software amid rising supply chain attacks.
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FullyRamped secures $2.3m for AI sales training tech

Wed, 16th Oct 2024
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ai
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education, learning & training
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b2b
FullyRamped has raised USD $2.3 million to enhance its AI role-play technology for sales reps, aiming to transform the training process.
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Amplitude report reveals top products with 200% growth

Fri, 11th Oct 2024
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devops
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cx
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martech
Amplitude's 2024 Next Hottest Products Report reveals five leading products boasting over 200% growth through effective customer engagement strategies.
Marketing tech leadership

CellPoint Digital promotes Sørensen & Osei to key roles

Thu, 10th Oct 2024
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fintech
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partner programmes
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b2b
CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.
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Netcore Cloud appoints Siddharth Gopalkrishnan as new COO

Tue, 24th Sep 2024
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digital transformation
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cx
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martech
Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.
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Commercetools launches on AWS Marketplace to streamline ecommerce

Tue, 24th Sep 2024
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martech
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commerce systems
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e-commerce
Commercetools now offers its products on AWS Marketplace, streamlining digital commerce for businesses by enabling easier procurement, deployment, and cost management.
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Adobe launches AI-powered Journey Optimizer for B2B marketing

Thu, 8th Aug 2024
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cx
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martech
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genai
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
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Trustwave report highlights severe cybersecurity threats to pro firms

Thu, 27th Jun 2024
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ransomware
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phishing
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physical security
Trustwave's latest report unveils a surge in ransomware and tech-based attacks on professional services firms, stressing the urgent need for stronger cybersecurity measures.
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RateHawk opens Asian headquarters in Singapore targeting travel market

Wed, 19th Jun 2024
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api
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support
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b2b
RateHawk has expanded into Asia with a new Singapore HQ to target travel agents, offering a B2B platform for booking hotels, flights, and transfers.
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Twilio debuts Linked Audiences & Data Graph for Segment CDP

Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
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Forrester report highlights 2024 IAM trends & AI impact

Sun, 2nd Jun 2024
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mfa
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iam
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passwordless
Forrester's 2024 IAM report highlights AI's growing role in security, the rise of passwordless authentication, and the emergence of B2B IAM solutions.
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AI-driven identity fraud on the rise, says Signicat report

Thu, 30th May 2024
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b2b
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financial institutions
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report
A new report by Signicat and Consult Hyperion reveals the growing threat of AI-driven identity fraud across Europe, urging financial institutions to boost their defences.
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Salesforce unveils new tools to enhance Commerce Cloud platform

Fri, 24th May 2024
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martech
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commerce systems
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personalisation
Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.
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Customer Catalyst launched to help tech marketers with video content

Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
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Optimizely hailed as leader in Forrester Wave for B2B commerce

Tue, 14th May 2024
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martech
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commerce systems
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omnichannel
Optimizely stands out as the top digital experience platform in Forrester's Commerce Solutions for B2B, Q2 2024, highlighting unmatched testing and optimisation capabilities.
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Clari & Deloitte Digital join forces to tackle B2B revenue leaks

Thu, 11th Apr 2024
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b2b
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revenue management
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deloitte digital
AI revenues provider, Clari, pairs with Deloitte Digital to rectify revenue leakages and maximise B2B company revenues with automated, insightful procedures.
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Adobe enhances Experience Cloud for optimised customer engagement

Wed, 27th Mar 2024
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cx
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martech
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genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Adobe & Henkel extend partnership for AI-driven automation

Tue, 26th Mar 2024
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martech
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supply chain
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personalisation
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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Zeda.io's Insights 2.0: Harnessing AI to enhance product development

Wed, 20th Mar 2024
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saas
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cx
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martech
Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.