B2B stories - Page 2
![Story image](../../../../../uploads/story/2024/03/27/preview_img-aHSEOKkUp0lvEj76djwJ2wmo.webp)
Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
#
cx
#
martech
#
ai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
![Story image](../../../../../uploads/story/2024/03/26/preview_img-faGIezC7moUidKBelEcolQPk.webp)
Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
#
martech
#
cdp
#
ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
![Story image](../../../../../uploads/story/2024/03/20/preview_img-IZwgW8TW6K9pFCGWQFJH9pAw.webp)
Zeda.io's Insights 2.0: Harnessing AI to enhance product development
Wed, 20th Mar 2024
#
saas
#
cx
#
martech
Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.
![Story image](../../../../../uploads/story/2024/03/05/preview_img-ZAtYQ2MVwi9POAw92fM7vgEC.webp)
Optimizely named Leader in 2024 Gartner Magic Quadrant for fifth year
Tue, 5th Mar 2024
#
ai
#
leadership
#
b2b
For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.
![Story image](../../../../../uploads/story/2024/02/27/preview_img-O8eOpkeKg4GLYpXvTSwFRdGi.webp)
Manufacturers pursue growth amid economic uncertainty
Wed, 28th Feb 2024
#
data analytics
#
martech
#
commerce systems
There is a surge in digital maturity among manufacturers, with growing investments in innovative eCommerce business models and customer portals.
![Story image](../../../../../uploads/story/2024/02/26/preview_img-a2szJHtBJhZ48v012NUUWKRR.webp)
China's B2B MNCs turn to social media for strategic outreach
Mon, 26th Feb 2024
#
digital transformation
#
ai
#
b2b
China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.
![Story image](../../../../../uploads/story/2024/02/26/preview_img-CE4lA6NcFunfAKIKrcqx5X88.webp)
LG modernises Sydney Dance Company with innovative tech upgrades
Mon, 26th Feb 2024
#
digital signage
#
displays & projectors
#
sydney
LG Business Solutions partners with Sydney Dance Company to transform historic Walsh Bay Wharf Studios, integrating state-of-the-art display and sound technology to enhance visitor engagement.
![Story image](../../../../../uploads/story/2024/02/12/preview_img-oSClrXOzVP17x8M3lH53o6Dd.webp)
BigCommerce unveils Catalyst, next-gen storefront technology
Tue, 13th Feb 2024
#
apm
#
software development
#
b2b
BigCommerce unveils Catalyst, a next-generation storefront technology set to transform the way brands and retailers operate headless storefronts.
![Story image](../../../../../uploads/story/2024/02/08/preview_img-HVtdBWFjyquhJu40hhYXj0qC.webp)
QX Lab AI unveils world-first hybrid GenAI in 100 languages
Fri, 9th Feb 2024
#
ai
#
web3
#
chip
QX Lab AI has released a breakthrough AGI service dubbed Ask QX, democratising AI via a multi-lingual platform with comprehensive Indian language coverage.
![Story image](../../../../../uploads/story/2024/02/08/preview_img-Enqax3q9XgoXb20K3vCGMX16.webp)
Business payments outlook in 2024: The four macro trends in APAC
Thu, 8th Feb 2024
#
commerce systems
#
martech
#
payment technologies
Amid a shift towards integrated financial solutions, the Asia-Pacific region's business payment landscape is set for major changes.
![Story image](../../../../../uploads/story/2024/01/31/preview_img-65sEAWcDfe33Z7tEboIIJ0qF.webp)
BT Group partners with Optiva for AI & blockchain integrated services
Wed, 31st Jan 2024
#
ai
#
blockchain
#
b2b
UK telecoms giant, BT Group, launches AI and blockchain services in collaboration with cloud specialist, Optiva, targeting banking, healthcare and insurance sectors.
![Story image](../../../../../uploads/story/2024/01/23/preview_Liz_Oakes.webp)
Liz Oakes joins Mangopay's board as Non-Executive Director
Tue, 23rd Jan 2024
#
fintechs
#
martech
#
commerce systems
Liz Oakes, former Mastercard executive and payments industry veteran, joins the board of Mangopay, the payment infrastructure provider, as Non-Executive Director, as the firm embarks on a growth phase across Europe.
![Story image](../../../../../uploads/story/2024/01/22/preview_img-zZzgFIbgGwpkVjYZ67vNC7iw.webp)
Alioth partners with Alibaba.com to boost European SMEs' global reach
Mon, 22nd Jan 2024
#
saas
#
power / energy
#
renewable energy
London-based consultancy, Alioth, has partnered with Alibaba.com to expand small and medium-sized European businesses' global footprints, leveraging online B2B marketplaces.
![Story image](../../../../../uploads/story/2024/01/16/preview_img-roUr7CzSlIvBAL4SBqbf8rhb.webp)
TRAPO partners with impact.com to amplify digital presence
Thu, 18th Jan 2024
#
reviews
#
digital footprint
#
sales
Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.
![Story image](../../../../../uploads/story/2023/11/27/preview_img-UdBh5GntZoZHXK9c9ujxLeBB.webp)
ADP & Convera partnership offers global end-to-end payroll services
Mon, 27th Nov 2023
#
hcm
#
fintechs
#
risk & compliance
ADP partners with global payments fintech Convera to offer global end-to-end payroll services, simplifying complex processes.
![Story image](../../../../../uploads/story/2023/11/22/preview_img-wljHTpy9ZJisx2DGEG9idzPH.webp)
Ping Identity & ForgeRock lead in Gartner's 2023 Access Management Quadrant
Wed, 22nd Nov 2023
#
partner programmes
#
mfa
#
b2b
Ping Identity's PingOne Cloud Platform and ForgeRock Identity Cloud named Leaders in Gartner's 2023 Access Management Quadrant.
![Story image](../../../../../uploads/story/2023/11/14/preview_img-SEhO7vS0NvlBWjoQlBQlRMOr.webp)
Spryker collaborates with Vertex for automated tax tech solutions
Tue, 14th Nov 2023
#
crm
#
cx
#
martech
Digital commerce entity, Spryker, teams up with global provider of tax tech solutions, Vertex, to offer scalable, automated tax services.
![Story image](../../../../../uploads/story/2023/11/09/preview_img-Di398HW6aYPNrhOfMnuKvlFV.webp)
Progress launches Sitefinity 15 with integrated GenAI for content personalisation
Thu, 9th Nov 2023
#
data analytics
#
ai
#
software development
Progress launches Sitefinity 15, embedding GenAI to aid marketers in generating personalised content at scale.
![Story image](../../../../../uploads/story/2023/04/28/preview_future_paper.webp)
Exclusive: The driving force behind Canon's continued success in NZ
Thu, 9th Nov 2023
#
cleantech
#
canon
#
sustainability
Founded in 1939, Canon has become a global leader in imaging technology and a household name for its printing solutions.
![Story image](../../../../../uploads/story/2023/10/27/preview_harmony.webp)
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
#
productivity
#
b2b
#
hootsuite
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.