B2B stories - Page 3

Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.

OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

Lusha has launched Lusha Playlists, an AI-powered feature designed to revolutionise B2B prospecting by providing dynamic lead lists tailored to users' needs.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Telecommunications firms are grappling with pressing risks around privacy, security, and digital transformation, according to the latest EY report for 2025.

Veriam has unveiled an innovative platform to streamline identity management, access, subscriptions, and contracting for online service providers, simplifying B2B operations.

Symphony Commerce has strengthened its leadership by appointing Matt Smith as CEO, supported by new CFO Ella Lim and promoted Client Service Director Hannah Spencer.

Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.

BRKZ has secured USD $17 million in Series A funding to enhance construction procurement in Saudi Arabia, raising total funds to USD $22.5 million.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

ASUS has launched its AI-powered ExpertBook P5, a laptop designed for professionals that promises to enhance productivity and collaboration in hybrid work settings.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

Singapore's Secretlab partners with Fluent Commerce to upgrade its Order Management System, enhancing global digital operations for improved customer experience.