Artificial Intelligence Engine Optimisation (AEO) stories
Forrester warns AI marketing spend lacks business impact
Last week
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Conductor launches AgentStack for AI search visibility
Last week
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data analytics
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digital transformation
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cx
Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
Megantic warns retailers on AI search risk in APAC
This month
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cx
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martech
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commerce systems
Megantic and Shopify APAC warn Australian retailers to overhaul product data and site structure as AI shopping tools reshape discovery.
Generate Summit unveils 2026 B2B marketer keynotes
Last month
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
Q4 upgrades IR sites to boost visibility in AI search
Last month
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saas
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digital transformation
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fintech
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
Conductor AI tools embedded in Acquia CMS workflows
Wed, 25th Feb 2026
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ecm
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martech
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partner programmes
Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
Multipole AI launches AIMSOO to boost SME AI visibility
Fri, 20th Feb 2026
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saas
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data analytics
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digital transformation
Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.
Gartner: LLMs to reshape PR budgets & staff chatbots
Wed, 18th Feb 2026
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martech
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hcm
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rpa
Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.
Umbraco debuts Compose for GraphQL-first data integration
Thu, 5th Feb 2026
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saas
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digital transformation
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ecm
Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
Generative AI platforms drive surge in digital discovery & sales
Wed, 3rd Dec 2025
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cx
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martech
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partner programmes
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Sat, 22nd Nov 2025
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digital transformation
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cx
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martech
AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.
Search and you shall find: How to optimise your content for AI
Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Fri, 21st Nov 2025
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martech
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partner programmes
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ai
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
AI-driven search reshapes digital brand visibility & discovery
Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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martech
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genai
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llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.