CMOtech Asia - Technology news for CMOs & marketing decision-makers

Adobe Experience Cloud stories

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Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design
Wed, 13th Dec 2023
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martech
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creative technologies
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vr
Adobe introduces Spectrum 2, aiming to offer a more intuitive, inclusive, and enjoyable cross-platform design experience.
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Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023
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martech
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ai
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adobe experience cloud
Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.
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Adobe unveils new end-to-end enterprise solution GenStudio
Fri, 15th Sep 2023
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workflow automation
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martech
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creative technologies
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.
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Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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big data
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bi
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martech
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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big data
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bi
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martech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
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Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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martech
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creative technologies
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ai
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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big data
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bi
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data analytics
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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martech
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cx
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workflow automation
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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digital transformation
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martech
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partner programmes
Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.
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Adobe Express reaches over 43 million students and teachers
Wed, 19th Oct 2022
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microsoft
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cloud services
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edutech
Adobe Express for Education reaches over 43 million K-12 students and teachers worldwide, becoming a preferred choice for many educational organizations.
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Adobe appoints Katrina Troughton as Vice President & Managing Director
Fri, 30th Sep 2022
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creative technologies
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martech
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apac
Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).
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Adobe unveils Real-Time Customer Data Platform improvements
Thu, 17th Mar 2022
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bi
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big data
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crm
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Adobe expands Experience Platform with Segment Match
Thu, 17th Mar 2022
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big data
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bi
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martech
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Adobe’s Experience Cloud tools offer benefits for retailers
Thu, 10th Feb 2022
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big data
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bi
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digital transformation
Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.
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Adobe rolls out B2B focused enhancements and updates
Wed, 20th Oct 2021
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bi
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big data
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crm
Adobe announces new B2B-focused innovations for Adobe Experience Cloud to create long-term customer relationships.
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Adobe bolsters Experience Cloud with personalisation capabilities for retailers
Mon, 5th Jul 2021
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bi
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big data
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crm
Adobe enhances Experience Cloud for retailers to optimize peak sales periods and meet growing customer expectations.
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How 7 Eleven responded to COVID-19 using technology
Wed, 28th Apr 2021
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contact centre
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project management
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martech
7 Eleven in Australia accelerates digital transformation amidst the pandemic with six key innovations, including a new loyalty app and online delivery service.
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In brief: The top announcements from Adobe Summit 2021
Wed, 28th Apr 2021
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crm
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bi
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big data
Adobe Summit event kicks off with record-breaking figures, showcasing the importance of customer experience in a booming commerce industry.
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Adobe Experience Platform launches in Australia and New Zealand
Tue, 11th Feb 2020
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cloud services
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bi
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microsoft
Adobe boosts CXM with local Microsoft data hub in Oz & NZ.
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Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adobe exec champions design-led business strategy for future growth.
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Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Adobe launches Experience Manager as a nimble cloud service, reshaping digital experience delivery.
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Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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creative technologies
4000+ flock to Adobe Symposium in Sydney, exploring digital transformation and customer experience innovation.
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Adobe revamps Experience Cloud for retailers
Wed, 16th Jan 2019
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cx
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martech
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commerce systems
Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.
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Adobe and WPP collaborate to scale content production and design
Tue, 16th Oct 2018
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martech
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digital transformation
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app development
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.