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Adobe unveils AI innovations to transform content supply chain
Marketing Technologies

Adobe unveils AI innovations to transform content supply chain

Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

By Sean Mitchell • 3 min read • Wed, 27th Mar 2024
Adobe & Henkel extend partnership for AI-driven automation
Marketing Technologies

Adobe & Henkel extend partnership for AI-driven automation

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

By Tom Raynel • 2 min read • Tue, 26th Mar 2024
Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design
Marketing Technologies

Adobe announces Spectrum 2 for intuitive, inclusive cross-platform design

Adobe introduces Spectrum 2, aiming to offer a more intuitive, inclusive, and enjoyable cross-platform design experience.

By Sean Mitchell • 3 min read • Wed, 13th Dec 2023
Adobe Express with Firefly integration now commercially available
Marketing Technologies

Adobe Express with Firefly integration now commercially available

Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.

By Gaurav Sharma • 4 min read • Fri, 15th Sep 2023
Adobe unveils new end-to-end enterprise solution GenStudio
Marketing Technologies

Adobe unveils new end-to-end enterprise solution GenStudio

Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.

By Gaurav Sharma • 4 min read • Fri, 15th Sep 2023
Adobe leverages generative AI with latest Experience Cloud announcements
Data Analytics

Adobe leverages generative AI with latest Experience Cloud announcements

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

By Catherine Knowles • 4 min read • Tue, 13th Jun 2023
General Motors to utilise Adobe's Experience Cloud
Data Analytics

General Motors to utilise Adobe's Experience Cloud

General Motors (GM) will use Adobe's Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

By Tom Raynel • 3 min read • Fri, 24th Mar 2023
Adobe brings generative AI capabilities to its Experience Cloud
Marketing Technologies

Adobe brings generative AI capabilities to its Experience Cloud

Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

By Tom Raynel • 3 min read • Fri, 24th Mar 2023
Adobe announces new Product Analytics in Experience Cloud
Data Analytics

Adobe announces new Product Analytics in Experience Cloud

The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

By Catherine Knowles • 3 min read • Fri, 24th Mar 2023
Adobe unveils world's first content supply chain solution
Customer Experience

Adobe unveils world's first content supply chain solution

Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

By Gaurav Sharma • 4 min read • Thu, 23rd Mar 2023
Adobe Express reaches over 43 million students and teachers
EduTech

Adobe Express reaches over 43 million students and teachers

Adobe Express for Education reaches over 43 million K-12 students and teachers worldwide, becoming a preferred choice for many educational organizations.

By Nadine Rogers • 3 min read • Wed, 19th Oct 2022
Adobe appoints Katrina Troughton as Vice President & Managing Director
Marketing Technologies

Adobe appoints Katrina Troughton as Vice President & Managing Director

Adobe announced the appointment of Katrina Troughton as Vice President and Managing Director of Adobe Australia and New Zealand (ANZ).

By Nadine Rogers • 1 min read • Fri, 30th Sep 2022
Adobe unveils Real-Time Customer Data Platform improvements
Customer Relationship Management

Adobe unveils Real-Time Customer Data Platform improvements

Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.

By Zach Thompson • 4 min read • Thu, 17th Mar 2022
Adobe expands Experience Platform with Segment Match
Data Analytics

Adobe expands Experience Platform with Segment Match

Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.

By Zach Thompson • 3 min read • Thu, 17th Mar 2022
Adobe's Experience Cloud tools offer benefits for retailers
Data Analytics

Adobe's Experience Cloud tools offer benefits for retailers

Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.

By Zach Thompson • 3 min read • Thu, 10th Feb 2022
Adobe rolls out B2B focused enhancements and updates
Customer Relationship Management

Adobe rolls out B2B focused enhancements and updates

Adobe announces new B2B-focused innovations for Adobe Experience Cloud to create long-term customer relationships.

By Catherine Knowles • 3 min read • Wed, 20th Oct 2021
Adobe bolsters Experience Cloud with personalisation capabilities for retailers
Customer Relationship Management

Adobe bolsters Experience Cloud with personalisation capabilities for retailers

Adobe enhances Experience Cloud for retailers to optimize peak sales periods and meet growing customer expectations.

By Staff Writer • 3 min read • Mon, 5th Jul 2021
How 7 Eleven responded to COVID-19 using technology
Unified Communications

How 7 Eleven responded to COVID-19 using technology

7 Eleven in Australia accelerates digital transformation amidst the pandemic with six key innovations, including a new loyalty app and online delivery service.

By Sean Mitchell • 3 min read • Wed, 28th Apr 2021