Rob Newell named Senior Vice President of Sales for Asia Pacific
Rob Newell has been appointed as Senior Vice President of Sales, Asia Pacific and Japan at New Relic.
Newell steps into the role after serving as Group Vice President of Solutions Consulting and Technical Sales APJ at New Relic. He is recognised in the technology sector for his experience in the observability space and for a career encompassing more than twenty years in technical software sales and leadership across the Asia-Pacific region.
Prior to joining New Relic, Newell was Vice President of Solutions Engineering and Cloud Sales, ASEAN at Salesforce, and has held senior roles at IntraLinks and ConnXion Limited.
Newell's new remit will see him leading New Relic's sales and go-to-market activities in a region identified as significant for its growth potential. This appointment forms part of a broader expansion in New Relic's Asia-Pacific leadership, including recent hires such as Denis Maguire as Senior Director of Enterprise Sales for Australia and New Zealand, and Manivannan Govindan as Senior Director of Enterprise Sales Asia.
Leadership perspective
"With deep expertise in the observability space and established relationships with many of our valued Asia-Pacific customers, I couldn't be more thrilled to have Rob lead the team through our next phase of growth," said New Relic Chief Revenue Officer Lauren Nemeth. "Asia Pacific is a critical growth market for New Relic. From traditional enterprises looking to modernise, to digital natives requiring scale and agility, the New Relic intelligent observability platform is perfectly positioned to help organisations reach their engineering and business goals. I look forward to seeing our continued success across the region under Rob's leadership."
Newell's appointment aligns with New Relic's stated focus on supporting enterprises and digital-native organisations across Asia-Pacific and Japan. The company positions its intelligent observability platform as a tool to assist organisations in managing digital experiences reliably and efficiently.
Role and regional outlook
Commenting on his new role, Rob Newell said, "I am excited and honoured to take on the role of Senior Vice President and General Manager for Asia-Pacific. The Asia-Pacific region has some of the highest levels of AI adoption in the world, so the need for intelligent observability–especially in the age of agentic AI–to support innovation and help organisations drive real business outcomes has never been greater. I'm proud of the incredibly strong customer relationships that the team has built across the region and I look forward to building upon that success as we enter our next stage of growth."
The rise in AI adoption rates across the region is regarded by New Relic as a significant driver of demand for observability and digital performance solutions. Newell will be responsible for advancing the company's presence and supporting customers in adapting to evolving technology trends.
Company direction
New Relic has recently introduced a refreshed Partner Program and released over twenty new innovations and integrations. These updates aim to provide businesses with AI-enhanced intelligence and insights to maintain business uptime via the New Relic Intelligent Observability Platform. The company lists clients including Adidas Runtastic, American Red Cross, Domino's, GoTo Group, Ryanair, Topgolf, and William Hill among its users worldwide.
