Digital Marketing stories
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MediaVision relocates to larger London office amid growth
2 days ago
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martech
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digital marketing
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london
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.
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IDHL doubles office space in Leeds with new 10-year lease
6 days ago
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hcm
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investment
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digital marketing
IDHL moves into a 9,600 sq ft space at 10 South Parade, Leeds, with a new 10-year lease, doubling its office size to support its 400-strong workforce.
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Agencies welcome Google cookie delay; Circana data crucial
Last month
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google
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digital marketing
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advertising
Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.
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Studio Rx boosts production with Adobe Firefly custom AI models
Last month
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ai
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martech
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content creation
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
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UK marketers adopt AI for Olympics strategies, study reveals
Thu, 25th Jul 2024
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
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Digital marketing challenges persist for Singapore companies
Thu, 25th Jul 2024
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
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Impressive redefines marketing model, wins new clients
Thu, 25th Jul 2024
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martech
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digital marketing
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digital strategy
Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.
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Equity Trustees adopts Haast AI to streamline compliance
Tue, 23rd Jul 2024
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ai
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digital marketing
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productivity
Equity Trustees has partnered with Haast AI to streamline compliance in funds management, marking a significant step in digital innovation.
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The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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Blackpearl launches AI tool to navigate Chrome cookie changes
Tue, 9th Jul 2024
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data privacy
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ai
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advertising
Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.
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Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Sat, 29th Jun 2024
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martech
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digital advertising
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yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
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Novated Lease Australia names Natalie Ashes as new CMO
Fri, 28th Jun 2024
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cartech
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brisbane
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perth
Novated Lease Australia has named Natalie Ashes as CMO. With 15 years of sector experience, Ashes aims to drive the company towards AUD $500 million in annual leases.
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Harte Hanks launches new Demand Generation service for SMEs
Fri, 21st Jun 2024
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cartech
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ibm
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digital marketing
Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.
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Incubeta acquires Persuasion Technologies to enhance analytics
Tue, 18th Jun 2024
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data analytics
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martech
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cdp
Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.
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NP Digital acquires SearchGuru to bolster APAC market presence
Wed, 5th Jun 2024
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martech
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insurance
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP’s 270-strong team.
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Infosys teams up with SAP Emarsys to boost customer engagement
Thu, 16th May 2024
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digital transformation
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cx
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martech
Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.
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ANZ small businesses weigh increased marketing amid economic concerns
Thu, 9th May 2024
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fintechs
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cx
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martech
Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.
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Recognition Group launches Sovereign for defence sector support
Tue, 30th Apr 2024
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ai
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public relations
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digital marketing
The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.
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Generative AI adoption in marketing hindered by skill gap & legal concerns
Tue, 30th Apr 2024
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ai
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digital marketing
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skills gap
Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.