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GoHalves opens applications for co-marketing platform
Marketing Technologies

GoHalves opens applications for co-marketing platform

Startup aims to cut customer acquisition costs by pairing non-competing tech brands for joint campaigns as paid ads and cold outreach bite.

By Mark Tarre • 4 min read • 2 days ago
Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Max Factory doubles customer base with Vonage messaging
Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Hostinger launches AI Builder for web apps & sites
Software-as-a-Service

Hostinger launches AI Builder for web apps & sites

Existing customers can now build stores, logins and databases in one place as Hostinger folds separate tools into AI Builder.

By Mark Tarre • 4 min read • 3 days ago
How social advertising is becoming a source of customer intelligence
Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • Last week
Decile launches AI assistant eCommerce analytics MCP
Software-as-a-Service

Decile launches AI assistant eCommerce analytics MCP

Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
LUMOS adds Pureprofile research to audience platform
Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • Last week

Stories from Other Regions

Digital marketing stories

Maebe overtakes Nike & Adidas in Instagram ranking
eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Visaible launches tool to boost hotels in AI chatbots
Generative AI

Visaible launches tool to boost hotels in AI chatbots

Hotels could lose thousands in direct bookings each month as travellers increasingly rely on AI assistants to choose accommodation.

By Sean Mitchell • 4 min read • 4 days ago
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • 5 days ago
Reach Studios launches AI retail event in Sheffield
Digital Transformation

Reach Studios launches AI retail event in Sheffield

Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Love Island unknowns outshine influencers in growth
Instagram

Love Island unknowns outshine influencers in growth

Unknown entrants on Love Island have delivered the biggest audience gains, even as the show's final viewers have fallen to about 700,000.

By Sofiah Nichole Salivio • 4 min read • Last week
Visual search is now a shopping channel, and most product pages aren't ready
Digital Transformation

Visual search is now a shopping channel, and most product pages aren't ready

Retailers risk losing high-intent shoppers as Google's camera-based search now drives millions of product queries each month.

By Mark Tarre • 5 min read • Last week
UK firms face GBP £525m revenue risk from old content
Digital Transformation

UK firms face GBP £525m revenue risk from old content

Outdated web pages and poor product data could erode customer trust and leave large UK businesses exposed to GBP £525 million in lost revenue.

By Mark Tarre • 5 min read • Last week
Blockchain ties up with Adclear on UK compliance checks
Software-as-a-Service

Blockchain ties up with Adclear on UK compliance checks

Stricter UK crypto ad rules are pushing firms to automate checks before publication, reducing the risk of compliance breaches and delays.

By Joseph Gabriel Lagonsin • 3 min read • Last week
AI search shift leaves products invisible to shoppers
Data governance

AI search shift leaves products invisible to shoppers

Retailers risk losing shoppers to AI answers as poor product data leaves items absent from recommendations and search clicks fall.

By Mark Tarre • 4 min read • Last week
realestate.com.au launches AI property search suite
Artificial Intelligence

realestate.com.au launches AI property search suite

Buyers may find homes faster as the platform widens conversational search across apps, while agents gain tools to sharpen listings and campaigns.

By Sean Mitchell • 4 min read • Last week