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Adobe partners with luxury brands retailer Prada Group

Adobe has announced at its digital experience conference, Adobe Summit, that it is enhancing its partnership with Prada Group, which spans its range of brands that includes Prada, Miu Miu, Church's, Car Shoe, Pasticceria Marchesi and Luna Rossa.

Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences across all retail channels.

"Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands," says Lorenzo Bertelli, Marketing Director and Head of CSR, Prada Group. 

"This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content."

Prada Group will utilise Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine large amounts of existing data, creating unified customer profiles and delivering personalised experiences across any channel in real-time.

Sales assistants will be able to know when customers visit a store and their preferences if they have opted in. 

For example, a customer who has researched a bag online may be invited to see the bag's latest seasonal colours in person, where a sales assistant will be ready to provide a tailor-made experience. 

Adobe Creative Cloud applications are useful tools for brands looking to design content for marketing campaigns, product portfolios and brand activations. 

Looking ahead, Prada Group will continue to explore Adobe's latest innovative technologies, including Adobe Substance 3D, part of Adobe Creative Cloud, to design retail simulations and create garment and accessory prototypes using physically accurate textiles, including leathers, in a sustainable and hyper-realistic way.

"At the heart of Prada Group's identity is a passion for innovation and a focus on the customer experience," says Luc Dammann, President of EMEA, Adobe. 

"The luxury retail sector is at the forefront of digital innovation, and Adobe's partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalised customer experiences across in-store and digital worlds."

This announcement joins others from this year's Adobe Summit, where Adobe has announced expansions to its AI-driven Experience Cloud with its generative AI capabilities solution Sensei GenAI, a partnership with General Motors to help their customer experience, and Adobe Firefly, which will expand the creative opportunities that its Creative Cloud utilises.

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