Analytic Partners launches APAC hub for marketing insights

Analytic Partners has unveiled The CMO Office, a content hub developed to provide marketers in the Asia Pacific region with industry insights and resources tailored to their commercial challenges.

The CMO Office aims to deliver weekly editorial content and monthly podcasts focusing on APAC's specific marketing landscape. The hub is spearheaded by Nikki Taylor, Director of Marketing for APAC at Analytic Partners and a former executive at UPS, Google, and Kuehne + Nagel.

The initiative was conceived in response to what Analytic Partners identified as a gap in marketing intelligence and dialogue in the region. It is designed to address topics such as commercial analytics and the long-term effectiveness of brand investment.

According to Analytic Partners, The CMO Office will produce thought leadership pieces, practical case studies, and trend analyses, as well as candid podcast interviews with marketing and business figures from across the region. The podcast is available on multiple platforms, including Substack, Apple Podcasts, Spotify, and YouTube.

Describing the motivation behind the project, Nikki Taylor said, "The CMO Office is the exact resource I was always searching for as a marketer. Every marketer is under more pressure than ever to deliver growth, often with shrinking budgets - so we've designed this platform to deliver practical, regionally relevant marketing insights which will help them do just that."

"While there's no silver bullet for any business, we hope that by sharing some key insights and lessons Analytic Partners has learned from analysing billions of dollars of marketing spend over the last 25 years, we can play a practical role in raising marketing effectiveness across the region. I'm excited to share these less with the community and evolve our resources to cater for their needs."

Paul Sinkinson, Managing Director of APAC at Analytic Partners, commented on the launch: "This is the kind of initiative that reflects where modern marketing is heading. The CMO Office gives us a smart, community-led way to reach the right people, start better conversations and drive real momentum for businesses in the APAC region."

The podcast, hosted by Taylor, will feature a series of interviews with regional marketing leaders, brand strategists, chief financial officers, and agency figures. The series launches with a discussion on attribution and marketing investment featuring Paul Sinkinson. Future episodes are expected to include discussions with representatives of major Singaporean brands and fast-growing companies from across Asia Pacific.

Analytic Partners described this new hub as part of a broader mission to increase awareness around commercial analytics and to highlight its role in strengthening marketing effectiveness in the long term.