Jennifer Catto named executive vice president at Sabre

Sabre has announced the appointment of Jennifer Catto as Executive Vice President and Chief Marketing Officer.

In her new position, Catto will be responsible for shaping Sabre's global marketing strategy and brand, focusing on driving growth, enhancing customer engagement, and positioning the company moving forward.

Catto joined Sabre in February 2025, bringing over 25 years of experience to the role. She has a background in guiding companies through periods of transformation, with experience leading integrated marketing and growth strategies at organisations including Travelport, Telaria, Travelocity, Condé Nast, and SAY.

Throughout her career, Catto has promoted the use of data-driven insights, storytelling, and collaboration across functions to create new market opportunities for brands, particularly in rapidly changing industries facing transformation.

Catto commented on her appointment, stating, "A brand is a promise you make to the market that the business has to keep. I'm thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers."

She added, "Sabre has done what many companies only talk about—modernized its foundation. Today, it's a unified, intelligent travel marketplace that prioritizes performance over promises. I'm here to shape a brand that reflects that transformation with precision—one that signals confidence to the market and elevates Sabre's presence across every channel and customer experience."

Catto's industry recognition includes being a Cannes Lions Award nominee, an AdAge Brand Leader Award winner, and a GBTA WINiT Top 50 honoree. She has also served as a speaker and commentator for major media outlets and has a particular focus on changing how companies engage their audiences and build value through innovative approaches.

Kurt Ekert, President and Chief Executive Officer of Sabre, commented, "Jennifer's appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre's journey to become the premier technology platform in travel. She blends creativity, operational focus, and a deep understanding of digital transformation in a way that is rare to find. With Jennifer's leadership, we will enhance Sabre's brand, deepen engagement with our customers and partners, and amplify our differentiated value in the marketplace."

Sabre stated that Catto's appointment is part of the company's ongoing strategy to strengthen its executive team and focus on providing technology solutions for the travel sector.