CMOtech Asia - Technology news for CMOs & marketing decision-makers

All stories - Page 3

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Ascent One launches integrated platform to streamline educational tasks
Last month
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compliance
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software
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digital marketing
Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.
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Parkerville charity embraces digital transformation with RingCentral platform
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crm
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voip
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microsoft
Parkerville Children and Youth Care transitions to RingCentral's unified communications-as-a-service platform, marking a significant phase in their digital transformation aimed at replacing all IT infrastructure hardware by 2024.
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Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer
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commerce
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influencer marketing
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job moves
Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.
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Unpacking AI-powered marketing with good versus poor quality data
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Coveo unveils new GenAI tools to enhance digital experience journeys
Last month
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martech
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cdp
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ai
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
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Twilio unveils Unified Profiles & Agent Copilot for customised interactions
Thu, 28th Mar 2024
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cx
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martech
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mobility
Twilio introduces Unified Profiles and Agent Copilot to its Flex platform, using Segment's customer data to provide personalised, data-informed customer experiences and bolster employee productivity.
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5G-enabled drones usher in era of smart possibilities
Thu, 28th Mar 2024
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bi
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big data
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cloud services
1,500 5G-enabled drones commanded a magical spectacle over Marina Bay, heralding a revolution in drone technology offering limitless smart solutions.
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NICE launches next-gen AI tool Enlighten Copilot for CX leaders
Thu, 28th Mar 2024
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cx
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contact centre
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martech
NICE's next-gen Enlighten Copilot AI technology, geared toward CX decision-makers and supervisors, promises to enhance customer interactions with real-time data analysis, amidst the rise of AI usage in the workplace.
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How clever UX design can encourage more effective climate action
Thu, 28th Mar 2024
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sustainable it
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carbon footprint
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misinformation
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
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Bonzai to enhance digital ad viewability performance
Thu, 28th Mar 2024
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digital marketing
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westfield
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nz
Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.
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Singapore & Hong Kong lead in global tech budget growth
Wed, 27th Mar 2024
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ml
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digital transformation
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ai
Businesses in Singapore and Hong Kong anticipate leading global tech budget growth, with Singaporean IT leaders predicting over a 10% surge.
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Australia, NZ brands scoop Adobe Experience Maker Awards
Wed, 27th Mar 2024
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bi
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big data
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data analytics
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
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Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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ai
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adobe stock
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
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Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
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cx
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martech
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ai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.
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Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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microsoft
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martech
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ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
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Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
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creative technologies
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martech
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ai
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
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Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
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martech
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cdp
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ai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.
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Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
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martech
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ai
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pfizer
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.
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AI foundries & digital factories will change humankind, NVIDIA CEO says
Wed, 27th Mar 2024
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ai
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nvidia
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graphics
In his GTC 2024 keynote, NVIDIA's CEO Jensen Huang unveils the future vision of technology's societal role, showcasing advancements in AI and innovative partnerships.
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Leroy Merlin & Zitcha venture into South African retail media market
Wed, 27th Mar 2024
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meta
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customer interactions
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google
Leroy Merlin initiates its digital retail media network across South Africa, led by retail media platform Zitcha. This move signifies Zitcha's first venture in the region.
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Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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creative technologies
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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cx
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contact centre
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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Austin Group bolsters partnership with SAP Emarsys
Mon, 25th Mar 2024
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cx
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martech
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cdp
The Austin Group amplifies commitment to improved customer experience via an extended partnership with SAP Emarsys, yielding significant growth in Gazman's email revenue.