All stories - Page 1

SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.

Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.

Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.

Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.

Endava's new Agentic AI Industry Accelerator, Morpheus, aims to bring transparency and greater control to AI use in tightly regulated sectors.

A survey reveals seamless digital experiences and passwordless authentication could secure customer loyalty among Singaporeans.

Artificial intelligence (AI) is prompting 75% of Australian businesses to significantly change operational strategies within four years, a shift greater than the last 20 years, according to HubSpot.

Former Foxtel Media executive, Chris Oxley, has been appointed as Country Manager for Australia, New Zealand, and Singapore by leading tech platform, Outbrain, to drive advertising expansion.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Sitecore has confirmed Dave O'Flanagan as CEO, driving a 'marketer-first' AI strategy andspearheading the unveiling of generative AI capabilities for personalised marketing experiences.

In response to rising global talent shortages, SEEK launches 'Better Matches', an inventive campaign for their amalgamated Jobstreet and Jobsdb platforms.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.

Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.

Aryza Group allies with Dotdigital to redefine customer experience in credit and debt management, combining their robust software solutions to ensure seamless, personalised, and secure cross-channel interactions.

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

GitLab Inc. unveils its new AI-powered tool, GitLab Duo Chat, enhancing DevSecOps workflows and developer productivity; new AI security measures also introduced to address privacy concerns.

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

Anastasia Nyrkovskaya charts history at Fortune Media, becoming the first female CEO and spearheading the media giant's digital transformation and global expansion.

Formlabs unveils its most advanced 3D printers, Form 4 and Form 4B, offering five times faster printing speeds and breakthrough technology.