CMOtech Asia - Technology news for CMOs & marketing decision-makers

Strategy stories

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Only 43% of data and analytics teams provide value: Gartner
Last week
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data analytics
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data science
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strategy
According to a new Gartner survey, less than half of data and analytics leaders reported that their team is effective in providing value to their organisation.
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Data reduces uncertainty and drives better decisions
This month
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data analytics
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data
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salesforce
While Australian business leaders know using data is important, the vast majority are not harnessing its power for better decision-making and business results.
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FarmByte Food Hub aims to transform agrifood sector
This month
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sustainable it
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agritech
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digital
"It is a key part of the state's strategy to develop a sustainable agrofood industry that can compete at the international level in terms of production and product efficiency and quality."
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If you want to catch a thief, you need open security
This month
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cybersecurity
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strategy
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leadership
Getting one step ahead of malicious attackers will require companies to take an entirely new approach to IT security.
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Prioritising a digital-first customer experience strategy
This month
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cx
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support
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digitalisation
Digital increasingly needs to take centre stage in the customer experience strategy for businesses to continue to deliver excellent support and customer experiences.
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Video: 10 Minute IT Jams - The latest update from Gigamon
Last month
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hybrid cloud
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multi-cloud
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gigamon
Ljubo Mandic, Chief Development Officer at Gigamon, joins us today to tell us more about the company's strategy and its next focus.
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Security strategies to truly evolve with the business
Last month
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strategy
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enterprise security
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enterprise it
For hybrid and remote models to be secure and sustainable, new structures need to be developed that work for everybody while also keeping data safe and secure.
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The what and why of Data Management
Last month
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productivity
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strategy
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data management
companies need to think about how they manage data and make sure they have a data management strategy in place that ensures this is done effectively and securely.
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Gigamon unveils new worldwide channel and alliances VP
Last month
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gigamon
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strategy
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channel development
With 25 years of experience in channel strategy, Acquista brings a fresh perspective as she and the team build on the company’s channel-first strategy.
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Dicker Data announces strategic acquisition of Kiwi distie CSP
Last month
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dicker data
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strategy
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mergers and acquisitions
“Our acquisition of CSP provides a strategic and fast-tracked entry to the New Zealand market for our access and surveillance business."
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NICE and Cognizant partner up on CX transformation initiative
Last month
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cloud
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strategy
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cognizant
NICE and Cognizant have announced the launch of a global strategic go-to-market partnership to accelerate customer experience transformation.
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Allvue Systems enters new phase of growth with Marc Scheipe as CEO
Wed, 4th Jan 2023
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ceo
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strategy
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leadership
Scheipe will work alongside the executive leadership team to oversee Allvue’s strategic initiatives and guide the firm as it enters its next phase of growth.
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Productiv enters strategic collaborations with Sage and SAP Concur
Fri, 16th Dec 2022
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saas
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collaboration
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sage
Productiv announced new strategic collaborations to make it easier for businesses to unlock more value from their SaaS portfolios at scale.
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AU businesses losing deals because of security strategiies
Thu, 15th Dec 2022
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cybersecurity
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logrhythm
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strategy
Research has found 62% of Australian companies admit to losing deals because of low confidence in their security strategy.
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HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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martech
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strategy
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Freshworks launches collection of updates powered by AI
Thu, 10th Nov 2022
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ai
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cx
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support
Product updates include AI-powered support features to help agents improve response times, and embedded AI to help sales and marketers increase productivity.
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New Red Hat solution designed to empower open edge computing
Wed, 26th Oct 2022
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red hat
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strategy
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containers
Red Hat has introduced Red Hat Device Edge, a solution for flexibly deploying traditional or containerised workloads on small devices.
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Gartner says 89% directors link growth with digital strategy
Thu, 20th Oct 2022
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digital transformation
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gartner
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strategy
According to Gartner's survey findings, only 35% of board directors have achieved or are on track to achieving digital transformation goals.
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Vertiv launches micro data centre solution for edge computing
Thu, 20th Oct 2022
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edge data centre
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it infrastructure
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strategy
Vertiv has launched the Vertiv SmartCabinet 2M, a self-contained micro data centre designed for edge computing applications.
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Gartner releases top 10 strategic technology trends for 2023
Tue, 18th Oct 2022
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sustainable it
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metaverse
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strategy
Speaking at Gartner IT Symposium/Xpo, analysts said the strategic technology trends for 2023 were built around three themes - optimise, scale and pioneer.
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Debunking common data virtualisation myths
Fri, 14th Oct 2022
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bi
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big data
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virtualisation
In the modern enterprise, data is key to helping an organisation solve business problems and be more efficient and more effective.
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ATN reflects transformation with new name and brand identity
Fri, 14th Oct 2022
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strategy
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identity
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rebrand
Australia Tower Network (ATN) has rebranded as Indara Digital Infrastructure (Indara) as part of its enterprise strategy to provide a wide range of digital infrastructure services and offerings.
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Kyndryl and Microsoft expand their global partnership
Tue, 11th Oct 2022
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microsoft
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hybrid cloud
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strategy
Kyndryl and Microsoft have announced plans to expand their global strategic partnership by helping customers expand and increase access to valuable mainframe data.
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Rethinking the role of data for businesses
Tue, 11th Oct 2022
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big data
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bi
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data analytics
It will take some out-of-the-box thinking to heave Australia and the world out of this economic quagmire, but one thing’s for sure - the way we use and analyse big data will be vital to the growth and prosperity across every facet of every industry.
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