CMOtech Asia - Technology news for CMOs & marketing decision-makers

Social Media stories - Page 3

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CloudSEK report uncovers rise in investment scams on social media
Fri, 5th Jul 2024
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social media
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whatsapp
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threat intelligence
CloudSEK reveals a surge in investment scams through WhatsApp and Telegram, with 29,000 fraudulent ads on Facebook and over 81,000 fake Twitter accounts.
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Cyber-attacks on TikTok & Indonesia prompt security discussion
Wed, 3rd Jul 2024
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data analytics
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data science
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advanced persistent threat protection
A wave of cyber-attacks has revealed weaknesses in major digital platforms and national infrastructures, igniting urgent calls from professionals for stronger cybersecurity measures.
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Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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SAS & The Kids Cancer Project extend research partnership
Tue, 2nd Jul 2024
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data analytics
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digital engagement
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bi
SAS and The Kids Cancer Project extend their partnership by three years to enhance childhood cancer research in Australia through advanced analytics, significantly boosting donations and research investments.
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UK adults online for 76% of waking hours, study finds
Mon, 1st Jul 2024
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social media
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digital age
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research
New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.
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Adobe launches Content Hub integrated with Experience Manager
Fri, 28th Jun 2024
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ecm
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martech
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social media
Adobe unveils Adobe Content Hub with Adobe Experience Manager Assets integration, promising enhanced asset management, optimisation, and generative AI capabilities for brands.
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Unified Commerce Benchmark study highlights retail leaders in Singapore
Thu, 20th Jun 2024
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cx
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martech
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commerce systems
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.
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Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
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Report reveals UK voters' fears over AI & deepfakes in election
Fri, 14th Jun 2024
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genai
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ai
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government
As the UK election nears, 60% of Britons fear AI and deepfakes could undermine democracy, according to Jumio. Their trust in online political content is dwindling.
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Commonwealth Bank joins anti-scam network to bolster security
Fri, 14th Jun 2024
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uc
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email security
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collaboration
Commonwealth Bank of Australia joins a new anti-scam intelligence network to combat online fraud, in collaboration with AFCX and NASC, enhancing digital security.
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Milieu Insight & FemTech Asia reveal insights into SEA femtech
Fri, 14th Jun 2024
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social media
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spending
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investment
Milieu Insight and FemTech Association Asia's latest report reveals femtech adoption by 60% of consumers in Southeast Asia, spotlighting strong growth and interest.
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What happens next after a UK TikTok ban?
Wed, 12th Jun 2024
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youtube
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social media
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gen z
Facing a potential TikTok ban, UK businesses and content creators brace for change. Meta may fill the void, but new tech offers fresh opportunities.
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UK consumers expect online retail to match in-store CX
Wed, 12th Jun 2024
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cx
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martech
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genai
Coveo’s 2024 Relevance Report reveals 49% of U.K. shoppers face customer experience issues, with higher dissatisfaction among Gen Z and Millennials at 71%.
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Australians sceptical about digital content reliability says study
Fri, 7th Jun 2024
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martech
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genai
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ai
Adobe's latest study reveals 77% of ANZ consumers struggle to verify online content's trustworthiness, impacting media consumption and election integrity.
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Seamless retail dominates Asia-Pacific retail sector transformation
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.
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Half of Australian consumers switch mobile providers biennially
Wed, 5th Jun 2024
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uc
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cx
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martech
Half of Australian mobile users switch carriers biennially, with one-third buying for others, reveals SpinTel study, highlighting value over loyalty and smaller provider appeal.
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US consumers spend USD $331.6 billion online in first quarter 2024
Thu, 30th May 2024
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data analytics
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fintech
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martech
US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.
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Telco Together Foundation urges action on digital abuse in review
Wed, 29th May 2024
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edutech
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uc
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social media
The federal government's 'rapid review' into preventing violence against women has sparked urgent calls for stronger measures against digital abuse, according to the Telco Together Foundation.
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Flight Centre adopts Qualtrics AI to boost customer experience
Tue, 28th May 2024
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cx
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martech
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ai
Flight Centre enhances service with AI-driven programme from Qualtrics, leveraging analytics into actionable insights and to improve travel experiences.
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Global AML expenditure by non-financial sectors to surge 170%
Wed, 22nd May 2024
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martech
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risk & compliance
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social media
Global spend on Anti-Money Laundering systems by non-financial entities is set to soar 170%, reaching $6.3 billion by 2028, driven by stricter regulations.