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Search engines stories

Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • Last week
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google search traffic shifts towards big publishers
Generative AI

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • Last month
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month
Google overhauls Search with new AI-powered interface
Data Protection

Google overhauls Search with new AI-powered interface

Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.

By Mark Tarre • 4 min read • Last month
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last month
Everywhen warns AI use is straining energy & water
Digital Transformation

Everywhen warns AI use is straining energy & water

Heavy AI usage could soon squeeze power grids and water supplies as queries multiply across business and everyday search.

By Sean Mitchell • 4 min read • Last month
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last month

Stories from Other Regions

Search engines stories

Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • This month
Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • This month
AI shifts web discovery, boosts domain trust, says Name.com
Phishing

AI shifts web discovery, boosts domain trust, says Name.com

UK businesses are treating domain names as trust markers as 65% of respondents said they trust AI-recommended sites more than search results.

By Joseph Gabriel Lagonsin • 4 min read • This month
Millions of Australians struggle to navigate legal issues
Artificial Intelligence

Millions of Australians struggle to navigate legal issues

Confusion, not fees, is blocking access to legal help for millions of Australians, a survey commissioned by LawConnect found.

By Mark Tarre • 5 min read • Last month
Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last month
Webjet launches ChatGPT app for flight & hotel searches
Digital Transformation

Webjet launches ChatGPT app for flight & hotel searches

Travellers can now compare fares and rooms inside ChatGPT, as Webjet seeks to keep bookings from shifting to AI search tools.

By Mark Tarre • 3 min read • Last month
Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • Last month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Last month