Search Engine Optimisation (SEO) stories - Page 8
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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marketing
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smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Interview: HID Global talks trusted identities, privacy & why we need to be ready for smart buildings
Wed, 16th Aug 2017
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pam
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martech
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iam
HID Global is a major player in the identity management space and more committed to trusted identities than ever before.
IT jobs are emerging that never existed before but can employers keep up?
Wed, 16th Aug 2017
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digital transformation
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martech
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iot
New Zealand's first Digital Remuneration Report reveals high demand for digital skills in the country's job market.
Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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marketing strategy
The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.
Getting insight from your marketing analysis
Tue, 28th Feb 2017
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data analytics
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martech
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planning
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
Have you forgotten about directory listings for local search?
Tue, 28th Feb 2017
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martech
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google
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smb
Yet again, Google has changed its search page layout - the right sidebar went last week…. Now does that matter for your business or not?.
Unitec and Kiwi company create specialised SEO course
Wed, 25th Jan 2017
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martech
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unitec
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pure seo
Unitec and Pure SEO have launched New Zealand's first semester-long tertiary SEO course, providing vital skills for digital marketers starting next month.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Kiwi businesses at risk of Google penalties
Mon, 31st Oct 2016
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martech
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google
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seo
Kiwi businesses face a growing threat of Google penalties, warns SEO expert Tom McSherry, citing widespread violations and dated tactics.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
SuperTech event promises to ready Kiwi businesses for the digital world
Fri, 11th Mar 2016
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data analytics
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martech
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planning
New Zealand's Employers and Manufacturers Association (EMA) developed SuperTech 2016 to give Kiwi businesses 'inspiration in the digital world'.
Valentines beware: scams are targeting you
Thu, 11th Feb 2016
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martech
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.
SEO for small businesses: Why it matters
Tue, 2nd Feb 2016
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fintech
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martech
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financial systems
Small businesses, give heed to SEO's power to boost your online presence, or risk obscurity in the digital age.
New cyber threat using SEO to target websites
Tue, 19th Jan 2016
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martech
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cybersecurity
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akamai
Akamai Technologies has identified a new cyber threat manipulating SEO with SQL injections, impacting over 3,800 websites and misleading search engine rankings.
Three customer experience lessons from social media performance in 2015
Thu, 14th Jan 2016
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cx
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martech
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facebook
The performance of social companies contains lessons about the future of social media and the present of marketing.
Eight Wire: Migrate your data, from anything to anywhere
Mon, 2nd Nov 2015
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data analytics
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martech
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planning
Eight Wire's Conductor product solves the headache of data migration between systems, supporting multiple formats and databases.
Growing demand by SMBs for CRM and SEO solutions
Thu, 22nd Oct 2015
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crm
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data analytics
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martech
Smash Solutions is targeting the growing demand for SEO and CRM solutions among small to medium-sized businesses (SMBs).