Search Engine Optimisation (SEO) stories - Page 7
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Mobilised websites: how to get back into Google's good books
Thu, 11th Jun 2015
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martech
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google
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search engines
Google's new search algorithms favour mobile-friendly websites, but how do businesses pass the mobile friendly test? Netbiscuits explains.
Kiwi tech firms comprise 10% of Deloitte's Asia-Pacific Fast 500 index
Thu, 20th Nov 2014
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martech
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commerce systems
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supply chain & logistics
Fifty-one New Zealand technology companies have been included in the 2014 Deloitte Technology Fast 500 Asia Pacific index, equalling the record for.
New Facebook scam… ‘Girl Killed by Husband for Kissing another Man’
Thu, 14th Aug 2014
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martech
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bitdefender
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facebook
A Facebook scam claiming a man killed his wife for infidelity spreads malware, hooking thousands with a counterfeit, viral video.
Youth turning to search engines for advice
Fri, 23rd May 2014
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martech
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healthtech
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google
Youth are more likely to seek advice from search engines than from family, friends and professionals, finds a Colmar Brunton survey commissioned by Youthline.
Partners prepare for Microsoft NZ Awards…
Mon, 14th Apr 2014
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virtualisation
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it training
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public cloud
Representing the pinnacle of IT industry awards in New Zealand, the Microsoft Partner Awards is set to take place in Auckland tomorrow...
Gartner: Four steps to drive social media behaviour...
Fri, 14th Mar 2014
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martech
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facebook
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social media
Harnessing emotions, relevancy, trust, and clear benefits, Gartner outlines four essential steps to drive social media behaviour effectively.
Freelancer.com hits landmark 10 million members
Mon, 3rd Feb 2014
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martech
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software development
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ict
Starting 2014 on a high after a promising finish to 2013, Freelancer.com has smashed through 10 million members.
The changing face of digital media in 2014...
Tue, 24th Dec 2013
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cx
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martech
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digital media
With a company’s website most likely the first place a new or existing customer experiences your business, you’d better make sure its bang on.
Kiwi firms shine in Asia Pacific Technology Fast 500
Mon, 9th Dec 2013
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uc
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fintech
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martech
New Zealand businesses are once again in the mix in the annual Deloitte Technology Fast 500 Asia Pacific index of the region’s fastest growing tech bu.
Top tips for designing your website
Thu, 30th May 2013
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fintech
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martech
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financial systems
Accounting software specialist Reckon NZ shares the key considerations they took during the redesign of their new-look website.
What is a Blog and How do I Get One?
Fri, 24th May 2013
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martech
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social media
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blogging
Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online.
Twitter shortens tweet characters #bothered
Fri, 22nd Feb 2013
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martech
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twitter
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seo
Twitter tightens tweet space by 2 chars, yet expands link flexibility. No big fuss, say experts. #TwitterUpdate.
Bing reveals top 2012 searches
Wed, 28th Nov 2012
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smartphones
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martech
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personal computing devices
Microsoft has revealed the iPhone 5 to be the top-searched news story of 2012, along with a host of other results from search engine Bing.
How to: Rank well locally to improve your SEO
Thu, 22nd Nov 2012
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martech
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zeald
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seo
Boost your local SEO: Learn why ranking well locally is crucial for businesses and discover key strategies to dominate local search results.
Kiwis get wise to Freelancer
Thu, 13th Sep 2012
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martech
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freelancing
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seo
Value of projects completed hits one million NZD for the Kiwi arm of the world’s largest outsourcing and crowd-sourcing marketplace.
Layman's explanation of Facebook
Mon, 9th Jul 2012
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martech
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personal computing devices
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apple
Facebook demystified: From keeping in touch to brand building, find out how this major social network shapes our online lives.
Accept payments on your mobile with ’Swipe HQ’
Sat, 23rd Jun 2012
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martech
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commerce systems
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payment technologies
New Zealand's Optimizer HQ unveils Swipe HQ, a game changer for mobile payments, directly via the headphone jack.
The terror of doing something different – Part Two
Fri, 8th Jun 2012
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crm
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martech
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sales systems
In a bold turnaround, Jim overhauls his business, streamlining marketing and boosting lead generation, proving change is not only necessary but rewarding.
Online marketing tripping up SMEs
Mon, 23rd Apr 2012
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data analytics
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cx
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martech
Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.
Manas Kumar: optimising leadership
Thu, 1st Mar 2012
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martech
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digital marketing
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optimizer hq
Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.