CMOtech Asia - Technology news for CMOs & marketing decision-makers

ROI stories - Page 5

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eCommerce retailers at risk due to new email security rules
Mon, 11th Mar 2024
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phishing
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advanced persistent threat protection
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email security
A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.
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Slow uptake for Equipment as a Service despite interest
Fri, 8th Mar 2024
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aviation
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eaas
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subscriptions
Despite high expectations, Equipment as a Service makes up less than 1% of 2023 equipment sales amid global interest.
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Teradata's ClearScape Analytics boosts profitability, study reveals
Fri, 1st Mar 2024
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ai
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forrester research
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productivity
Teradata's ClearScape Analytics showed a massive profitability increase, backed by data scientist productivity, quicker market access, and AI/ML model scalability.
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Matillion data platform users see 271% ROI, study reveals
Wed, 21st Feb 2024
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ai
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forrester research
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data platform
A new study by Forrester Consulting shows Matillion Data Productivity Cloud users experiencing 271% ROI across three years, saving up to 70% of time managing data pipelines.
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Sekuro first to offer Zero Trust Strategy on AWS Marketplace
Thu, 15th Feb 2024
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endpoint protection
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data protection
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digital transformation
Cybersecurity provider, Sekuro, offers its innovative Zero Trust Strategy services on AWS Marketplace, making it the first firm to do so in collaboration with CrowdStrike, Zscaler and Okta.
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Cisco launches Motific to expedite & secure GenAI deployment
Thu, 15th Feb 2024
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saas
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ai
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cisco
Cisco reveals Motific, a groundbreaking SaaS solution aimed at streamlining and safeguarding GenAI deployment, significantly decreasing timelines and risks, while improving operational metrics.
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Inadequate digital adoption costs firms over $1m per week
Thu, 8th Feb 2024
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digital transformation
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digitalisation
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it spending
Lack of digital adoption costs enterprises over $1.14m weekly, despite IT spend set to hit $5 trillion in 2024, finds WalkMe's annual report.
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LoRa Alliance highlights growth & innovation in 2023 report
Thu, 1st Feb 2024
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smart cities
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iot
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beecham research
LoRa Alliance annual report reveals a significant increase in global LoRaWAN deployments across varied markets, showcasing vast ROI and fulfilling Industry 5.0 requirements.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Acumen prioritises data & AI for consumer brand competitiveness
Tue, 30th Jan 2024
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ai
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data analytics
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big data
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
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New Relic launches Pathpoint to bolster business observability
Thu, 25th Jan 2024
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martech
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cx
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apm
New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.
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Simon Rollenbeck joins Komo Technologies as marketing head
Tue, 23rd Jan 2024
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cx
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martech
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digital entertainment
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
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Swimlane boosts security operations with Canvas and Hero AI innovations
Thu, 18th Jan 2024
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apm
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it automation
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low-code
Swimlane has bolstered its Turbine security automation platform with the introduction of Canvas and Hero AI, aiming to enhance integration and reduce resource usage for security teams.
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IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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japan
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advertising
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
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How CFOs can turn challenges into business opportunities during turbulent operating conditions
Tue, 16th Jan 2024
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digital transformation
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business travel
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travel
Amidst operating turbulence, CFOs in Australia and New Zealand are embracing agility, digital transformation, and supply chain resilience to effectively navigate and leverage business hurdles for growth opportunities.
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Calabrio acquires Wysdom to enhance AI & machine learning capabilities
Wed, 10th Jan 2024
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ai
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ai agents
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ml
Calabrio acquires AI and virtual agent performance solutions firm, Wysdom, aimed at optimising their customer service with enhanced AI and machine learning.
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How to make your Zero Trust Network Access rollout a success
Tue, 9th Jan 2024
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firewalls
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network infrastructure
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data analytics
Despite 83% of cybersec decision-makers in Australia and New Zealand seeing Zero Trust Network Access as future security, 17% have yet to start a programme, Forrester Consulting study reveals.
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How eCommerce and fintech firms are leveraging the power of AI-enabled data centres
Fri, 5th Jan 2024
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uc
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data analytics
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fintech
Ecommerce and fintech firms tap into the potential of AI-enabled data centres, harnessing GPU-powered servers to enhance data processing, bolster fraud detection, and streamline payment systems.
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PromoVeritas study refutes prize promotion assumptions
Fri, 5th Jan 2024
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awards
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study
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roi
PromoVeritas's study debunks conventional wisdom on prize promotions, demonstrating that multiple smaller rewards drive more engagement than grand prizes, and cash prizes have fallen out of favour.
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Emplifi recognised as significant vendor in Forrester's Social Suite Landscape
Wed, 3rd Jan 2024
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cx
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martech
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ai
Customer engagement platform, Emplifi, has been recognised as a noteworthy vendor in Forrester's Q4 2023 Social Suite Landscape, reflecting the rising importance of social suite solutions.