Personalisation stories - Page 3

UK marketers foresee a robust content industry in 2024, despite apprehensions about plagiarism, quality and over-reliance on AI.

Accelya leads the way in New Distribution Capability (NDC), enabling over half of 2022's global NDC transactions.

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.

Despite a £500m AI investment pledge, UK firms remain hesitant to adopt AI due to data security fears, says report.

MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.

Amber Technology introduces vibrant blue, yellow, and orange hues to the PSB Speakers’ Alpha iQ collection for a personalised audio experience.

Boomi's technology revitalises membership experiences for Chartered Accountants Australia and New Zealand, enhancing personalisation.

Former Salesforce executive Kathie Johnson has been appointed as the new CMO of marketing technology company Sitecore.

Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.

Samsung introduces the Shop App in Southeast Asia and Oceania to simplify online purchasing and enhance customer experience.

An Adobe report reveals only 6% of ANZ brands use generative AI despite 39% of consumers favouring AI-assisted interactions.

CloudSponge launches Better Sharing, a WordPress plugin aimed at transforming email sharing for website visitors.

75% of CISOs have experienced a cyber attack, but only 22% describe their organisation as resilient, according to a study by e2e-assure.

Neo4j unveils functionality to boost performance of cloud databases, enabling up to 100x faster analytical queries.

Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.

Inbuilding coverage technology is transforming retail customer experiences by enhancing connectivity, personalisation and payments convenience.

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.

The combination will generate accurate and personalised insights, recommendations, and nudges in the Australian market to increase customer engagement.

Bendigo and Adelaide Bank enhances their digital banking system using Google Cloud technology for better customer experience.

Unlocking the future of content creation: Adobe's GenStudio aims to revolutionise digital experience with help from GenAI.

Adobe releases Adobe Experience Manager for Enterprises, enabling businesses to easily create and edit web content using popular word processing tools.

The company has also launched capabilities to secure data further and ensure privacy in the evolving AI landscape.

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.