Online marketing stories
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Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
![Story image](../../../../../uploads/story/2023/11/17/preview_pixis.webp)
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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martech
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ai
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augmented intelligence
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
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Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
![Story image](../../../../../uploads/story/2023/11/07/preview_grocery.webp)
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
![Story image](../../../../../uploads/story/2023/06/21/preview_GettyImages-815165952.webp)
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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cdp
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
![Story image](../../../../../uploads/story/2023/05/26/preview_Image_1_Manhattan_Associates.webp)
Manhattan Active Omni Integrated with Google Merchant Center
Fri, 26th May 2023
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commerce systems
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martech
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online marketing
Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.
![Story image](../../../../../uploads/story/2023/02/13/preview_GettyImages-1051616786.webp)
How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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branding
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online marketing
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growth
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
![Story image](../../../../../uploads/story/2022/12/21/preview_GettyImages-1357650379.webp)
Consumers want better digital experiences - Cisco AppDynamics
Wed, 21st Dec 2022
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martech
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cx
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supply chain systems
Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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digital entertainment
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online marketing
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
![Story image](../../../../../uploads/story/2020/04/07/preview_GettyImages-1059649304.webp)
Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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seo
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online marketing
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
![Story image](../../../../../uploads/story/2019/07/05/preview_GettyImages-1132811087.webp)
The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
![Story image](../../../../../uploads/story/2019/04/24/preview_150818-Symposium-Day-1_Keynotes-DX_Lo-res-ONLINE_Keynotes-DX-003.webp)
You're invited: Adobe Symposium 2019, Sydney
Wed, 24th Apr 2019
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martech
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adobe
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online marketing
Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.
![Story image](../../../../../uploads/story/2019/04/24/preview_GettyImages-958603710.webp)
How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
![Story image](../../../../../uploads/story/2019/03/26/preview_GettyImages-1051185114.webp)
Adobe opens up marketing opportunities with Roku
Wed, 27th Mar 2019
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martech
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digital entertainment
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streaming
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
![Story image](../../../../../uploads/story/2019/01/30/preview_Screen_Shot_2019-01-29_at_3.webp)
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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websites
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digital marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Startup launches online marketplace for lending items in AU
Thu, 17th Jan 2019
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online shopping
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online marketing
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sharing economy
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.
![Story image](../../../../../uploads/story/2019/01/14/preview_fbwm_cw_07.webp)
Facebook ban serves as stern warning for marketing firms
Mon, 14th Jan 2019
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martech
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facebook
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digital marketing
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
![Story image](../../../../../uploads/story/2018/12/07/preview_ThinkstockPhotos-868615530.webp)
Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.