CMOtech Asia - Technology news for CMOs & marketing decision-makers

Online marketing stories

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Digital brand building overtakes performance-only marketing
Last week
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Decline in email click-through rates blamed on automation
Last month
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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creative technologies
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
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Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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martech
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ai
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augmented intelligence
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
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Me&u launches marketing platform in partnership with Eagle Eye
Wed, 8th Nov 2023
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cx
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martech
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partner programmes
As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.
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Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
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Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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bi
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big data
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data analytics
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
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Manhattan Active Omni Integrated with Google Merchant Center
Fri, 26th May 2023
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commerce systems
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martech
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online marketing
Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.
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How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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online marketing
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growth
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branding
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Consumers want better digital experiences - Cisco AppDynamics
Wed, 21st Dec 2022
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martech
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cx
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online marketing
Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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cios
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
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Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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seo
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online marketing
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
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The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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online marketing
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
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You're invited: Adobe Symposium 2019, Sydney
Wed, 24th Apr 2019
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martech
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creative technologies
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adobe
Adobe Symposium to ignite Sydney with top digital minds.
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How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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seo
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martech
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
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Adobe opens up marketing opportunities with Roku
Wed, 27th Mar 2019
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video
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martech
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digital entertainment
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
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Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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cloud services
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martech
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business
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Startup launches online marketplace for lending items in AU
Thu, 17th Jan 2019
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cios
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online shopping
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online marketing
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.
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Facebook ban serves as stern warning for marketing firms
Mon, 14th Jan 2019
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martech
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facebook
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digital marketing
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
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Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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martech
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cx
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online marketing
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Melbourne IT ups SMB marketing push with WME Group acquisition
Tue, 2nd May 2017
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digital marketing
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smb
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management
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
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One of world’s largest hybrid cloud deployments makes huge savings
Mon, 13th Feb 2017
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hybrid cloud
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online marketing
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cloud infrastructure
​Snapdeal, India’s largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.
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The Instillery drives global growth with new COO
Wed, 9th Nov 2016
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partner programmes
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leadership
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nz
Fast-growing cloud service provider, The Instillery, appoints new COO, Jamie Wallis, to lead operations and global expansion.
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Social media superstar: How one Kiwi teen has taken online entrepreneurship to soaring heights
Tue, 1st Nov 2016
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social media
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entrepreneur
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online marketing
Age is no barrier for young entrepreneur Rachel Ji, who has used social media to launch her own successful business.