Nexxen stories
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Exclusive: Nexxen's game-changing TV analytics, AI solutions
5 days ago
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ai security
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ai
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apac
Nexxen's Director of Analytics and Solutions believes further growth driven by market trends, such as holistic TV measurement, is on the horizon.
![Story image](../../../../../uploads/story/2024/06/27/preview_techday_4fdee253c90214417d55.webp)
Nexxen unveils advanced TV & digital ad measurement in Australia
Last month
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digital entertainment
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smart tv
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toshiba
Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.
![Story image](../../../../../uploads/story/2024/06/05/preview_img-f3Hh2I3nTTqNOZeoAoRzKi6b.webp)
Digital content and the race to win ‘audience attention’
Last month
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advertising
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sales
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microsoft
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
![Story image](../../../../../uploads/story/2024/05/22/preview_AZK_CUSTOMER_CATALYST.webp)
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
![Story image](../../../../../uploads/story/2024/05/20/preview_img-1xJDMxjDV5Qaiumyt0FABWPc.webp)
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
![Story image](../../../../../uploads/story/2024/04/23/preview_img-WY8tc2E89sBFqSCPy8RkiCC4.webp)
Nexxen partners with VIDAA to bolster Australian TV advertising
Tue, 23rd Apr 2024
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digital entertainment
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toshiba
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tv
Nexxen joins forces with VIDAA, offering Australian advertisers unrivalled access to automatic content recognition (ACR) data, enhancing TV audience targeting.
![Story image](../../../../../uploads/story/2024/04/11/preview_Janice_Headshot.webp)
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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software development
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martech
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cookies
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
![Story image](../../../../../uploads/story/2024/03/01/preview_Benji_Weber.webp)
Major coup for Mindgard with new VP from cybersecurity unicorn Snyk
Fri, 1st Mar 2024
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devops
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application security
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advanced persistent threat protection
London-based cybersecurity firm Mindgard bolsters its ranks with the appointment of Benji Weber, former key leader at Snyk, as VP of Engineering to steer AI security solutions.
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Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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hcm
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martech
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
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The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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omnichannel
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martech
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.