CMOtech Asia - Technology news for CMOs & marketing decision-makers

Nexxen stories

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Nexxen unveils advanced TV & digital ad measurement in Australia
Last month
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digital entertainment
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smart tv
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toshiba
Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.
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Digital content and the race to win ‘audience attention’
Last month
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microsoft
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sales
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advertising
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
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Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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big data
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bi
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video
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
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Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
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Nexxen partners with VIDAA to bolster Australian TV advertising
Tue, 23rd Apr 2024
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digital entertainment
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toshiba
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tv
Nexxen joins forces with VIDAA, offering Australian advertisers unrivalled access to automatic content recognition (ACR) data, enhancing TV audience targeting.
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Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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martech
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cookies
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advertising
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
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Major coup for Mindgard with new VP from cybersecurity unicorn Snyk
Fri, 1st Mar 2024
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application security
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testing
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advanced persistent threat protection
London-based cybersecurity firm Mindgard bolsters its ranks with the appointment of Benji Weber, former key leader at Snyk, as VP of Engineering to steer AI security solutions.
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Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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payroll systems
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martech
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hcm
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
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The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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omnichannel
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martech
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.