Nexxen, an advertising technology platform specialising in video and Connected TV ("CTV"), has announced the appointment of Gretchen Johnson as Chief People Officer. Johnson's primary role will be to lead Nexxen's Human Resources and Talent Acquisition teams, focusing on the enhancement of company culture and talent development to ensure Nexxen continues to attract and retain top-tier talent.

Before joining Nexxen, Gretchen Johnson held the position of Chief People Officer at Siprocal, a prominent platform dealing with gaming distribution, engagement, and monetisation. Johnson brings to Nexxen her vast experience in the advertising technology industry, having served as Senior Vice President and Human Resource Director at Aegis Media, which was acquired by Dentsu. Additionally, she held the post of Vice President and Group Director of Talent Management at Digitas, an integral part of the marketing services brand within Publicis Groupe.

Ofer Druker, CEO of Nexxen, expressed his pleasure at Johnson's hire, stating, "We are thrilled to welcome Gretchen Johnson to our team. The breadth and depth of her knowledge in orchestrating high-value human resources initiatives will enable us to align our people and organisation with our commercial strategy and execution. Nexxen is the sum of our most valuable assets – our people – and through culture and employee development, Gretchen will help usher our organisation into a new stage of growth."

Johnson, too, shared her enthusiasm about the new role. "This is an exciting time to join Nexxen, with its customer-centric culture where both talent and innovation thrive," she said. "I look forward to working closely with the teams here to ensure these values are elevated through strategic HR initiatives."

Nexxen's uniquely flexible and unified technology stack, which comprises a demand-side platform (DSP), supply-side platform (SSP), ad server, and data management platform (DMP), is designed to empower advertisers, publishers, and broadcasters globally. Using advanced and exclusive data at the core, Nexxen offers a wide range of capabilities from discovery, planning, and activation to measurement and optimization. These options are available individually or collectively to accommodate the partner's wide-ranging or hyper-niche goals.

This move is seen as a part of Nexxen's strategic growth phase. The company has its headquarters in Israel and maintains offices across the United States, Canada, Europe, and Asia-Pacific. By prioritising people and culture, Nexxen aims to foster a work environment conducive to innovation and excellence, ensuring it continues to lead in the advertising technology industry.