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Epicor announces appointment of new CMO
Marketing

Epicor announces appointment of new CMO

Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.

By Staff Writer • 3 min read • Thu, 2nd Apr 2020
Snowflake and Adobe team up to empower marketing teams
Data Analytics

Snowflake and Adobe team up to empower marketing teams

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

By Catherine Knowles • 3 min read • Fri, 20th Mar 2020
How to keep your customers engaged when introducing an integrated app strategy
Marketing

How to keep your customers engaged when introducing an integrated app strategy

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

By Staff Writer • 5 min read • Wed, 18th Mar 2020
How a customer data platform can add value to your business
Data Analytics

How a customer data platform can add value to your business

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

By Tido Carriero • 4 min read • Wed, 11th Mar 2020
How Turners Group modernised their marketing technologies
Marketing Technologies

How Turners Group modernised their marketing technologies

Turners Group NZ partnered with start-up Stitch to revolutionise their marketing, slashing lead costs by 68% and boosting lead volume by 530%.

By Sean Mitchell • 3 min read • Thu, 5th Mar 2020
Cheetah Digital and Blended Digital announce partnership
Data Analytics

Cheetah Digital and Blended Digital announce partnership

Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.

By Nick Forrester • 3 min read • Thu, 30th Jan 2020
HubSpot adds new features to Marketing Hub Enterprise
Data Analytics

HubSpot adds new features to Marketing Hub Enterprise

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

By Staff Writer • 3 min read • Thu, 16th Jan 2020
Snow Software appoints new chief marketing officer
Marketing

Snow Software appoints new chief marketing officer

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

By Staff Writer • 3 min read • Fri, 20th Dec 2019
Seismic bolsters APAC operations with raft of new executive appointments
Marketing

Seismic bolsters APAC operations with raft of new executive appointments

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

By Shannon Williams • 3 min read • Wed, 18th Dec 2019
Seismic bolsters Asia Pacific team with several key hires
Marketing Technologies

Seismic bolsters Asia Pacific team with several key hires

Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.

By Staff Writer • 3 min read • Tue, 17th Dec 2019
Acquia acquires AgilOne, looks to improve customer experiences
Customer Relationship Management

Acquia acquires AgilOne, looks to improve customer experiences

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.

By Catherine Knowles • 3 min read • Fri, 13th Dec 2019
Exclusive: How metrics are becoming everything in marketing
Marketing

Exclusive: How metrics are becoming everything in marketing

Businesses in Australia and New Zealand are rapidly shifting towards data-driven marketing, driven by technological advancements and evolving client demands.

By Kai Ping Lew • 2 min read • Thu, 17th Oct 2019
Data scientists shouldn't tell data stories alone - Tableau
Data Analytics

Data scientists shouldn't tell data stories alone - Tableau

Data scientists shouldn't be the sole storytellers, argues Tableau. Everyone in the business world needs to be fluent in data to maximise its true value.

By Mac Bryla • 4 min read • Fri, 11th Oct 2019
Marketing expert shares insights about digital disruption
Artificial Intelligence

Marketing expert shares insights about digital disruption

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.

By Staff Writer • 2 min read • Thu, 10th Oct 2019
Intel hires new CMO & corporate treasurer
Marketing

Intel hires new CMO & corporate treasurer

Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.

By Sara Barker • 2 min read • Wed, 2nd Oct 2019
Ping Identity snaps up new marketing exec from Intel
Marketing

Ping Identity snaps up new marketing exec from Intel

As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.

By Catherine Knowles • 2 min read • Wed, 28th Aug 2019
Qualtrics aims to take 'guesswork' out of customer preferences
Customer Relationship Management

Qualtrics aims to take 'guesswork' out of customer preferences

Qualtrics' Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.

By Staff Writer • 3 min read • Wed, 7th Aug 2019
Adobe Advertising Ambassador program launches in Australia
Marketing Technologies

Adobe Advertising Ambassador program launches in Australia

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.

By Sara Barker • 3 min read • Fri, 2nd Aug 2019

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