CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Global Stories

Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Software Development

Startup's AR packaging 'wows' pharmaceuticals giant Bayer

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

By Staff Writer • 2 min read • Tue, 5th Oct 2021
Three quarters of CMOs responsible for business growth and use of data & technology
Data Analytics

Three quarters of CMOs responsible for business growth and use of data & technology

CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing. .

By Shannon Williams • 5 min read • Wed, 29th Sep 2021
How to choose an omnichannel marketing platform for your enterprise brand
Customer Relationship Management

How to choose an omnichannel marketing platform for your enterprise brand

A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.

By Staff Writer • 5 min read • Fri, 24th Sep 2021
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Customer Relationship Management

Oracle Fusion Marketing uses AI to bypass the lead and conversion process

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

By Ryan Morris-Reade • 3 min read • Thu, 23rd Sep 2021
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Data Analytics

Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

By Beatrice Ellefsen • 5 min read • Mon, 20th Sep 2021
Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital
eCommerce

Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital

The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.

By Sara Barker • 3 min read • Mon, 20th Sep 2021
77% of consumers will share data if their service is more personalised - Freshworks report
Customer Relationship Management

77% of consumers will share data if their service is more personalised - Freshworks report

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

By Staff Writer • 3 min read • Wed, 25th Aug 2021
Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
EduTech

Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding

Seismic acquires training solution Lessonly, closes $170m Series G funding round, and plans to expand its sales and marketing platform.

By Ryan Morris-Reade • 3 min read • Wed, 18th Aug 2021
Nuheara turns to programmatic solutions to boost marketing efforts
Marketing Technologies

Nuheara turns to programmatic solutions to boost marketing efforts

Nuheara partners with Bench to enhance brand visibility and search volumes, shifting focus from expensive digital platforms.

By Staff Writer • 3 min read • Tue, 17th Aug 2021
Vistaprint partnership will migrate customers' websites to Wix
Cloud Services

Vistaprint partnership will migrate customers' websites to Wix

Vistaprint and Wix partner to offer small business owners an integrated online and offline marketing solution.

By Staff Writer • 3 min read • Tue, 17th Aug 2021
Marketers hone tactics as customers 'cling' to digital habits - Salesforce report
Data Analytics

Marketers hone tactics as customers 'cling' to digital habits - Salesforce report

A Salesforce report says customers are 'clinging' to digital habits created by the pandemic, prompting a major shift in thinking for marketers worldwide.

By Staff Writer • 2 min read • Mon, 16th Aug 2021
Acoustic announces latest developments for high growth Aus market
Partner Programmes

Acoustic announces latest developments for high growth Aus market

Acoustic expands Australian offices and launches cloud-based data center as part of growth strategy, says CEO.

By Catherine Knowles • 3 min read • Mon, 9th Aug 2021
Zoho launches BI platform infused with AI and data analytics
Data Analytics

Zoho launches BI platform infused with AI and data analytics

Zoho has launched its new Business Intelligence Platform, which uses AI and data analytics to provide precise marketing and business insights to customers.

By Staff Writer • 2 min read • Fri, 16th Jul 2021
The Trade Desk launches media trading platform for online marketers
Marketing Technologies

The Trade Desk launches media trading platform for online marketers

The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.

By Staff Writer • 2 min read • Tue, 13th Jul 2021
Australian consumers embrace online shopping post-pandemic
Marketing Technologies

Australian consumers embrace online shopping post-pandemic

Australian consumers' online shopping habits have grown despite restrictions and economic uncertainty brought on by COVID-19.

By Staff Writer • 3 min read • Wed, 23rd Jun 2021
Appier acquires AI-powered chatbot platform BotBonnie
Customer Relationship Management

Appier acquires AI-powered chatbot platform BotBonnie

Appier acquires omnichannel chatbot platform BotBonnie to enhance its marketing offerings and expand customer base.

By Staff Writer • 2 min read • Wed, 23rd Jun 2021
Seismic hires former Hootsuite lead Heather Cook as APAC VP
Marketing

Seismic hires former Hootsuite lead Heather Cook as APAC VP

Australian-based sales and marketing enablement firm Seismic appoints Heather Cook as its new VP for Asia Pacific.

By Staff Writer • 3 min read • Fri, 11th Jun 2021
In brief: The top announcements from Adobe Summit 2021
Customer Relationship Management

In brief: The top announcements from Adobe Summit 2021

Adobe Summit event kicks off with record-breaking figures, showcasing the importance of customer experience in a booming commerce industry.

By Staff Writer • 3 min read • Wed, 28th Apr 2021
AI and ML not being utilised enough in the digital marketing sphere — Gartner
Marketing Technologies

AI and ML not being utilised enough in the digital marketing sphere — Gartner

Lack of AI and machine learning use in digital marketing is hindering personalised experiences for customers, says Gartner.

By Staff Writer • 3 min read • Thu, 15th Apr 2021