AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.
B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.
EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.
Gen Z shoppers are acting on AI advice without checking sources, with a Rithum study finding 64% made purchases on recommendations.
Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.
Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.
SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.
Skailed adds AI-generated FAQ tool for retailers, aiming to cut manual content work and boost product-page visibility across eCommerce sites.
Australian Millennials trust and use AI more than Gen Z, a survey of 1,200 people found, with visible sources boosting confidence.
Small firms are embracing AI for admin and marketing, but a MoneySuperMarket survey finds most still lack security training as cyber fears rise.
Australian Centre for AI in Marketing launches AI course for charities with IBM backing as not-for-profits seek practical, ethical ways to use the technology.
Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.
Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.
Founders can stretch budgets and sharpen campaigns with six affordable digital marketing platforms, from email automation to skills training.
Optimizely survey finds AI saves marketers time but leaves strategy squeezed, as 61% report efficiency gains while only 36% see more room for it.
PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.
Webtrends Optimize to give one charity a 12-month free licence to its conversion platform in new Conversion For Good grant scheme.
UK SMEs could trim software bills by GBP £10,000 a year by scrapping unused subscriptions as AI agents reshape SaaS spending.
