Asian Stories

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.

By Patrick Keenan • 5 min read • Last week

Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms in Southeast Asia are overplaying one-off hero assets, as leaders push content systems to boost reach, consistency and ROI.

By Patrick Keenan • 4 min read • Last week

Global Stories

Marketing

EZZ launches MeTime women's wellness range with Bionap

EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.

By Mark Tarre • 3 min read • Today

Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Gen Z shoppers are acting on AI advice without checking sources, with a Rithum study finding 64% made purchases on recommendations.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.

By Sean Mitchell • 3 min read • Last week

Partner Programmes

How to work with TechDay: A guide for PR Agencies

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

By Sean Mitchell • 4 min read • Last week

Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

Bedrock tests bidder on Index Cloud in a programmatic first, as the platform moves closer to impressions to boost scale and AI-led bidding.

By Kaleah Salmon • 4 min read • Last week

Digital Transformation

Forrester says AI is upending B2B go-to-market models

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

By Sean Mitchell • 3 min read • Last week

Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Data Protection

ACAM launches AI programme for not-for-profit sector

Australian Centre for AI in Marketing launches AI course for charities with IBM backing as not-for-profits seek practical, ethical ways to use the technology.

By Mark Tarre • 4 min read • Today

Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

Woolworths and Coles outrank Amazon in AI-driven grocery searches, as Jaywing finds local chains still hold ground against the US giant.

By Mark Tarre • 4 min read • Today

Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.

By Catherine Knowles • 4 min read • Last week

Data Analytics

6 digital marketing tools founders use to scale smarter

Founders can stretch budgets and sharpen campaigns with six affordable digital marketing platforms, from email automation to skills training.

By Darian Kovacs • 10 min read • Last week

Digital Transformation

AI saves marketers time but not strategy, survey says

Optimizely survey finds AI saves marketers time but leaves strategy squeezed, as 61% report efficiency gains while only 36% see more room for it.

By Sofiah Nichole Salivio • 4 min read • Last week

Digital Transformation

Australian businesses embrace social selling, PayPal says

PayPal says Australian firms are rapidly turning social platforms into sales channels, with smaller businesses leading the shift and Gen Z driving demand.

By Sean Mitchell • 3 min read • Last week