Janice Chan stories

Janice Chan is a prolific writer with a keen interest in the evolving landscape of digital marketing and technology. Specialising in the nuanced realm of Automatic Content Recognition (ACR) technology, Janice explores how marketers across the Asia-Pacific region are adapting to new challenges and opportunities in a digital age. With an analytical eye, she delves into the transformative impact of ACR data on advertising strategies, shedding light on how real-time consumer insights can revolutionise targeted advertising and elevate engagement amidst the shifting sands of online privacy norms and the depreciation of third-party cookies. Janice's insights offer invaluable perspectives for professionals navigating the complex interplay of technology and consumer behaviour.