Influencer Marketing stories
Markable launches free creator tier as social commerce grows
Last week
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cx
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martech
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rpa
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
World IP Day: Why IP is the backbone of sporting brands' success
Last week
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
Impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
AppDirect buys PartnerStack to expand B2B sales platform
This month
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
This month
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Last month
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partner programmes
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e-commerce
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marketing
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Indosat creators set 11-hour Eid TikTok livestream record
Last month
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uc
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cx
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martech
Two creators set an 11-hour Eid TikTok livestream record on a Jakarta-Yogyakarta journey, stress-testing Indosat's mobile network in real time.
Taboola predicts five trends reshaping travel marketing
Last month
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
'Give to Give' vs 'Give to Gain'
Last month
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
Retailers brace for AI search and complex deal discovery
Last month
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Revuze adds TikTok Shop insight to market platform
Fri, 27th Feb 2026
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data analytics
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cx
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martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
New Zealand tightens rules for therapeutic, health ads
Wed, 25th Feb 2026
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martech
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social media
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new zealand law
New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.