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Influencer Marketing Stories - Page 2

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Influencer Marketing stories

Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Last month
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Last month
BYRDLI unveils bookable Utah trip with travel creator
Social Media

BYRDLI unveils bookable Utah trip with travel creator

Travellers will be able to book a single route across Utah’s regions as BYRDLI ties creator content to a concierge-backed itinerary.

By Sofiah Nichole Salivio • 3 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Last month
AI skincare searches surge as consumers seek guidance
Marketing Technologies

AI skincare searches surge as consumers seek guidance

Search demand is surging as shoppers use AI tools to cut through crowded skincare choices, though experts warn they cannot diagnose serious conditions.

By Kaleah Salmon • 5 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.

By Mark Tarre • 4 min read • Last month
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Last month
AI Personality awards launch with USD $90,000 prize
Generative AI

AI Personality awards launch with USD $90,000 prize

The contest underlines how virtual creators are moving into a more structured business, with brand deals and subscriptions now at stake.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026

Stories from Other Regions

Influencer Marketing stories

WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Young Australians drive surge in wellness technology use
Health Technologies

Young Australians drive surge in wellness technology use

Among 18- to 34-year-olds, more than half of Australians have tried wellness tech as red light and blue light devices gain traction.

By Sofiah Nichole Salivio • 4 min read • Last month
CEEK appoints Caroline Mercurio as Chief Operating Officer
Cartech

CEEK appoints Caroline Mercurio as Chief Operating Officer

The London agency is expanding after 50% growth in 2025, as Caroline Mercurio arrives from the US to oversee its first Chief Operating Officer role.

By Mark Tarre • 3 min read • Last month
AI Personality Awards launch with GBP £67,000 prize
Digital Entertainment

AI Personality Awards launch with GBP £67,000 prize

Virtual creators are moving into a bigger commercial arena as a new awards scheme offers USD $90,000 to the best AI personalities.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026