In-app Advertising (IAA) stories
Taboola expands Realise platform, unlocking new ad inventory & AI
Last month
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in-app advertising (iaa)
Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.
AppsFlyer report: hybrid monetisation reshapes app revenue
Fri, 13th Dec 2024
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in-app advertising (iaa)
AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
9 out of 10 mobile games ignore user privacy: Usercentrics
Tue, 25th Apr 2023
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in-app advertising (iaa)
Mobile game publishers are not aligned with mobile industry’s evolution towards consent, despite brands increasingly insisting on using only compliant data.