In-app Advertising (IAA) stories
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.
AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.
Mobile game publishers are not aligned with mobile industry's evolution towards consent, despite brands increasingly insisting on using only compliant data.
