CMOtech Asia - Technology news for CMOs & marketing decision-makers

Hootsuite stories

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Social trends report unfolds brand-customer disconnect
Thu, 16th Nov 2023
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ai
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creative technologies
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hootsuite
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
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Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
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productivity
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b2b
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cios
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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edutech
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facebook
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wechat
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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Hootsuite 2021 Impact Report shows workforce more diverse
Wed, 4th May 2022
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sustainable it
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contact centre
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voip
Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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digital marketing
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social media
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social media listening
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
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Hootsuite deepens partnership with Microsoft Teams
Fri, 3rd Sep 2021
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uc
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microsoft
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voip
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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A year of COVID-19: New Zealand's online behaviour revealed
Tue, 23rd Feb 2021
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retail
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hootsuite
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covid-19
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Facebook ad engagement equal to social networking, study finds
Tue, 2nd Feb 2021
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facebook
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social media
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social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
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Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue, 12th Jan 2021
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saas
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social media
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hootsuite
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
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Hootsuite launches integration with Dynamics 365
Tue, 17th Nov 2020
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microsoft
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crm
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martech
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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3.96 billion people now use social media
Mon, 27th Jul 2020
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advertising
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
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Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon, 23rd Mar 2020
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wfh
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social media
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remote working
Hootsuite offers free pro plan to aid non-profits and SMEs amid COVID-19 crisis.
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Social commerce growing in South East Asia markets
Thu, 24th Oct 2019
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social media
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online shopping
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retail
SE Asia marketers embrace social commerce, yet integration lags, states Econsultancy report.
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Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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bi
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big data
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data analytics
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
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Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
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big data
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bi
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data analytics
Hootsuite & Adobe deepen ties with new integration, enhancing omni-channel marketing.
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Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
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linkedin
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hootsuite
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social media management
Hootsuite enhances LinkedIn strategy, enabling direct video scheduling and @mentions for better engagement.
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Study finds social media for businesses is more than just marketing
Wed, 19th Sep 2018
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martech
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commerce systems
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digital marketing
New study: 90% view social media as key for competitiveness, extending beyond marketing to impact revenue.
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Four ways social media management software is transforming CX
Fri, 1st Jun 2018
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crm
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cx
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martech
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
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Hootsuite gets ‘premier’ status within Adobe partner program
Wed, 13th Dec 2017
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martech
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partner programmes
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creative technologies
Hootsuite elevates status with Adobe, aligning as a 'Premier' partner for enhanced social media solutions.
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Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
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partner programmes
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martech
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forrester research
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
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Hootsuite's Amplify for Selling helps leverage social media for sales
Wed, 21st Jun 2017
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forrester research
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hootsuite
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social selling
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.