Social trends report unfolds brand-customer disconnect
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
KAWO strengthens ties with Hootsuite for better access to Chinese market
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
Hootsuite 2021 Impact Report shows workforce more diverse
Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Hootsuite deepens partnership with Microsoft Teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
A year of COVID-19: New Zealand's online behaviour revealed
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
Facebook ad engagement equal to social networking, study finds
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
Hootsuite announces acquisition of SaaS provider Sparkcentral
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
3.96 billion people now use social media
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hootsuite offers free pro plan to aid non-profits and SMEs amid COVID-19 crisis.
Social commerce growing in South East Asia markets
SE Asia marketers embrace social commerce, yet integration lags, states Econsultancy report.
Hootsuite leads the social engagement charge - Forrester report
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
Hootsuite integrates with Adobe Experience Platform
Hootsuite & Adobe deepen ties with new integration, enhancing omni-channel marketing.
Hootsuite's five social trends marketers should take note of
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
Hootsuite's new social media integrations for LinkedIn
Hootsuite enhances LinkedIn strategy, enabling direct video scheduling and @mentions for better engagement.
Study finds social media for businesses is more than just marketing
New study: 90% view social media as key for competitiveness, extending beyond marketing to impact revenue.
Four ways social media management software is transforming CX
Gartner’s 2017 Customer Experience in Marketing Survey indicated that 67% of companies feel they compete mostly or completely on the basis of CX.
Hootsuite gets ‘premier’ status within Adobe partner program
Hootsuite elevates status with Adobe, aligning as a 'Premier' partner for enhanced social media solutions.
Hootsuite names Conversologie their first NZ partner
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
Hootsuite's Amplify for Selling helps leverage social media for sales
A Forrester Consulting study found that sales and marketing leaders around the globe recognise that social is a priority for sales organisations.