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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023

KAWO, a premier social media management platform in China, is strengthening its ties with the social media management global expert Hootsuite to facilitate international brands and marketers better access to the Chinese market.

This move is expected to provide global marketers with streamlined access to KAWO through Hootsuite, assisting them in crafting, controlling, and assessing content, obtaining real-time data, and creating detailed reports across social media networks in China and globally.

The Chinese market, already boasting over 1.02 billion active social media users, offers excellent potential for business expansion, predicted to swell to nearly 1.2 billion users by 2027. Despite the substantial opportunity, many international brands have found integrating their global social media plans into the complicated Chinese media landscape challenging. The strengthened partnership between KAWO and Hootsuite seeks to alleviate this difficulty.

The partnership aims to deliver valuable insights for international brands operating in critical sectors, including education, pharmaceuticals, and financial services, enabling them to enhance their social media campaigns' efficiency and reach. Brands will benefit from a more integrated experience, allowing them to leverage Facebook, Instagram, Weibo, WeChat and other networks from a single unified platform.

This collaboration is designed to give brands an in-depth understanding of their social media campaign's impact in China and apply these insights to improve ongoing and future campaigns. Real-time analysis of data and insights across all markets will allow marketers to create experiences that sustainably resonate with audiences and enhance their campaigns.

Global marketers will gain a complete picture of their campaign performance at both international and local levels, making it possible for them to optimise and allocate budgets more accurately.

Alex Li, Chief Executive Officer at KAWO, says: "Global marketers and brands are increasingly looking to power their campaigns and drive performance in China's rapidly evolving social media landscape."

"Our heightened partnership with Hootsuite will enable marketers to make timely, data-driven decisions by providing visibility and understanding on a single platform. This, in turn, will allow them to concentrate on delivering engaging, impactful campaigns in China."

James Partington, Director of Partnerships Programs at Hootsuite, echoes this sentiment: "For over 15 years, we've been assisting brands in their online growth by providing best-class social media tools that drive efficiency and results."

"We are thrilled to reinforce our partnership with KAWO, recognising the benefits our initial collaboration provides to our clients. In this broadened partnership, we look forward to enhancing productivity in a collaborative ecosystem that will bolster our customers' competitive advantage."

KAWO assists over 500 global brands across various industries in interacting with the Chinese audience via platforms like WeChat, Weibo, Douyin, Kuaishou and Bilibili. This collaboration is poised to open new horizons for global brands to tap into China's rapidly expanding social media user base.