Global Stories

Atoms AI launches Google Ads Agent for small firms

Atoms AI adds Google Ads tool for small firms, letting users build, track and optimise campaigns without dedicated marketing staff.

By Sean Mitchell • 3 min read • Today

Google

Com Com to head to court on Google Ads price fixing

The Commerce Commission has filed proceedings at the High Court claiming Moola engaged in cartel conduct relating to online advertising on Google Ads.

By Shannon Williams • 2 min read • Mon, 16th Aug 2021

Marketing Technologies

How to avoid disappointment from SEO 'cowboys'

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

By Sara Barker • 4 min read • Wed, 24th Apr 2019

Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018

Stories from Other Regions

Email Security

Scammers luring Kiwis in with Google Adwords, social media

Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.

By Shannon Williams • 4 min read • Mon, 24th Jul 2023

Artificial Intelligence

Google tips hat to Harmoney for use of AI in marketing

ocal money lending marketplace Harmoney has been dubbed by Google as a standout case study of the powers of artificial intelligence (AI).

By Sara Barker • 3 min read • Fri, 10th Aug 2018

Google

Yellow's bid for the SMB digital marketing dollar

Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.

By Staff Writer • 2 min read • Wed, 29th Feb 2012

Google

Why search engine marketing is better than TV

TV has traditionally ruled the roost of marketing budgets but the last few years have seen a new challenger emerge.

By Staff Writer • 4 min read • Wed, 6th Apr 2011