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Giuseppe Martoriello stories

Giuseppe Martoriello is an author who focuses on the evolving landscape of technology and business, particularly in the advertising and gaming sectors. His recent stories reflect a keen eye for industry trends and the strategic movements within companies that shape the future of adtech.

Through Martoriello's writing, readers can gain valuable insights into the dynamics of leadership transitions, such as the appointment of Yun Yip as Chief Commercial Officer at iion. This story offers a glimpse into how experienced executives bring their knowledge to new roles, influencing innovation and corporate culture.

Additionally, his coverage of iion's launch of immersiion highlights the integration of advertising technology within the gaming space. Readers can learn about the significance of self-serve platforms and their potential to transform advertising strategies in emerging markets.

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Media Math VP joins iion as CCO
Wed, 3rd May 2023
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data analytics
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bi
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big data
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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martech
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digital entertainment
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.