Gen Z stories - Page 2

PayFit extends its contextual HR AI copilot to 220,000 staff, promising personalised, confidential answers on pay, leave and contracts.

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

SHAREit launches AI-powered ad platform to tap emerging-market growth, handling 180 billion daily requests and 150 million impressions.

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

iMessage-based social app Series tops 1m posts and 10,000 daily users as young people drift from public feeds to private chats.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.

YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.

Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

Australian holiday spending is set to rise 18% to AUD $969 per shopper, driven by price hikes and stress, with many using AI to aid gift buying this season.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.