CMOtech Asia - Technology news for CMOs & marketing decision-makers

Gen Z stories - Page 2

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Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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meltwater
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
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HP introduces AI-powered personal computers in Australia
Thu, 25th Apr 2024
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advanced persistent threat protection
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ai
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hybrid & remote work
HP groundbreaking AI-enabled personal computers - designed to revolutionise productivity and collaboration - have been launched in Australia.
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Celigo teams up with TikTok Shop to boost ecommerce efficiency
Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
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Three trends in mobile access that are driving CRE evolution
Wed, 10th Apr 2024
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blockchain
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cryptocurrency
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software development
Safeguarding business interests, sustainability and creating cutting-edge experiences are three mobile access trends revolutionising the commercial real estate sector.
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UK public sector embraces emerging tech for digital transformation
Tue, 9th Apr 2024
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ai
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digital transformation
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hybrid & remote work
UK public sector prioritises digital experience tech, with 90% of leaders planning substantial investments over the next five years to improve employee and citizen digital experiences, Riverbed survey suggests.
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Futureful revamps recruitment with values-focused approach
Fri, 5th Apr 2024
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productivity
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gen z
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employment
Futureful disrupts traditional recruitment with a platform centred on shared values and skills, not CVs, promising better job satisfaction and retention.
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Streamlining carbon measurement for SMEs: The case for using spend-based data
Thu, 4th Apr 2024
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cleantech
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gen z
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carbon footprint
Spend-based data offers a quick, cost-effective route for SMEs to measure carbon emissions, aiding green-business goals and meeting increasing demands for sustainability.
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Australia's growing love for cryptocurrency shakes investment norms
Fri, 29th Mar 2024
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data protection
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cryptocurrency
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blockchain
In Australia, around 4.5 million citizens now own cryptocurrency, led by brokerage and asset management firm Caleb and Brown.
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Gen Z Australians show high usage of AI, reveals new report
Mon, 18th Mar 2024
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ai
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gen z
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kpmg
Majority of Gen Z Australians utilise Artificial Intelligence (AI), with an interest most prominent in socio-economically disadvantaged and culturally diverse groups.
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IWD 2024: Scaling for success - vision, values, and people power
Fri, 8th Mar 2024
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partner programmes
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iwd
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partner awards
International Women's Day 2024 calls for strategic company scaling, leveraging vision, values, and team motivation, in the pursuit of long-term, sustainable success.
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Australians flock to loyalty programmes amidst living costs surge
Wed, 6th Mar 2024
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cx
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martech
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cdp
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
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Gen Z students prioritise tech despite living cost crisis
Fri, 1st Mar 2024
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smartphones
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personal computing devices
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students
Gen Z's affinity for high-end, purpose-driven tech purchases defies economic crisis, according to a UNiDAYS survey.
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Omnichannel customer journey gains momentum in Australia, study reveals
Thu, 29th Feb 2024
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martech
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cx
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ai
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.
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Australian millennials & Gen Z save $2.4bn using Raiz Invest app
Thu, 15th Feb 2024
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cryptocurrency
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blockchain
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bitcoin
Amid Australia's living-cost crisis, over 300,000 local millennials and Gen Z users saved up to $2.4bn cumulatively since joining micro-investing app Raiz Invest, exploiting technology for modern saving strategies.
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Rise in poly-employment among shift workers hits 25-year high
Tue, 13th Feb 2024
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deputy
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nsw
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australian bureau of statistics
Australian shift workers are increasingly taking on multiple jobs, a trend called 'poly-employment', which has reached a 25-year high.
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Workers & employers differ in 2024 business growth optimism
Fri, 9th Feb 2024
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robert half technology
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millennials
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gen z
UK workers' confidence in business growth dampened by cost of living pressures, with 72% optimistic for 2024, compared to 89% of employers.
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At the table: cultivating a people-first workplace culture in an era defined by change
Fri, 2nd Feb 2024
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ai
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organisational culture
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millennials
Nurturing a 'people-first' workplace culture becomes increasingly imperative, balancing technology with human touch, adapting to generational shifts and ensuring professional and personal satisfaction amid change.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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cleantech
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sustainability
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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Loyalty programs and innovation, experts reveal all
Wed, 31st Jan 2024
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cx
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martech
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commerce systems
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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Kiwis' favourite tech & gaming gadgets of 2023 revealed
Thu, 25th Jan 2024
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bnpl
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ar, vr & metaverse
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gen z
Afterpay data reveals Sony PlayStation 5 is top of the gaming gadgets for Kiwis in 2023, followed closely by Nintendo Switch OLED model and others.