DoubleVerify Stories

Asian Stories

DoubleVerify stories

DoubleVerify appoints Jason Pee as Malaysia director

Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.

By Sean Mitchell • 4 min read • Last month

Global Stories

DoubleVerify stories

Marketing Technologies

DoubleVerify cuts TikTok brand violations in PepsiCo test

Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.

By Sofiah Nichole Salivio • 4 min read • Last month

Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026

Marketing Technologies

Yahoo DSP launches open AI agent network for advertisers

Advertisers can now plug specialist AI tools into campaign work as Yahoo bets on open integrations over closed adtech systems.

By Sean Mitchell • 4 min read • Fri, 26th Jun 2026

Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Fri, 19th Jun 2026

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Thu, 18th Jun 2026

Data centers

CTV fraud surges 140% as AI schemes spread globally

Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026

Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026

Software-as-a-Service

DoubleVerify appoints Robert Millett to lead Melbourne

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 5th Feb 2026

Endpoint Protection

DoubleVerify warns of 'zombie' Android app fraud surge

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

By Catherine Knowles • 4 min read • Fri, 30th Jan 2026

Artificial Intelligence

DoubleVerify unveils streaming tool with IMDb data

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 13th Jan 2026

Marketing Technologies

DoubleVerify's new APAC guide to boost advertising ROI

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024

Generative AI

Report reveals a 23% rise in global ad fraud schemes

APAC's ad market is set to grow 8.5% to USD $289 billion in 2024, amid rising AI-driven ad fraud and evolving media quality trends.

By Shannon Williams • 3 min read • Wed, 19th Jun 2024

Marketing Technologies

DoubleVerify report highlights strengths & weaknesses of RMNs

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

By Sean Mitchell • 2 min read • Wed, 22nd May 2024

Gaming

DoubleVerify launches brand safety tool for TikTok advertisers

To aid TikTok marketers, DoubleVerify rolls out a brand safety tool introducing 16 additional suitability categories, enhancing precision and protection for advertisers in aligning with suitable content.

By Kaleah Salmon • 3 min read • Thu, 18th Apr 2024