CMOtech Asia - Technology news for CMOs & marketing decision-makers

Digital Engagement stories

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Vonage to boost Southern Cross Credit Union's customer support
Wed, 14th Feb 2024
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bi
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big data
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contact centre
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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bi
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big data
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martech
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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New report uncovers India's evolving digital search trends
Wed, 3rd Jan 2024
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edutech
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digitisation
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digital engagement
Justdial's How India Searched report reveals search activities in small towns overtook large cities as digitalisation bridges India's urban-rural divide.
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'Data Never Sleeps': Domo's annual report reveals escalating online activity
Wed, 20th Dec 2023
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digital music
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ai
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digital engagement
Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.
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Westcon-Comstor launches PartnerCentral in eight new Asian markets
Tue, 12th Dec 2023
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pc hardware
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software
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digital engagement
Westcon-Comstor has expanded its online marketplace, PartnerCentral, to eight additional Asian markets, offering multi-vendor hybrid solutions.
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NICE acquires LiveVox, bolstering customer experience with AI integration
Thu, 5th Oct 2023
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cx
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martech
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ai
NICE is set to acquire LiveVox, enhancing its CX services with integrated AI and proactive outreach capabilities.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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martech
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cx
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workflow automation
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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AUCloud appoints Rafe Berding as Chief Marketing Officer
Mon, 20th Mar 2023
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cios
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australian government
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digital engagement
Australia's sovereign cloud provider, AUCloud, has appointed Rafe Berding as their new Chief Marketing Officer, responsible for the company's market strategy.
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Edith Cowan University implements Boomi AtomSphere
Tue, 1st Nov 2022
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digital engagement
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boomi
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edith cowan university
Edith Cowan University is using the Boomi AtomSphere Platform to improve data access and online engagement for staff and students.
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Engaging technologies key to successful hybrid work environment
Thu, 7th Apr 2022
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wfh
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martech
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creative technologies
Adobe's Future of Time Report 2022 shows that engaging technologies are key to a successful hybrid work environment.
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COVID-19 era sees consumers calling for dynamic digital experiences
Tue, 16th Nov 2021
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contact centre
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video
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martech
Half of consumers have increased their digital engagement with businesses during the pandemic, with video chat preference surging 300%, says Vonage research.
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Digital experience can make or break brand relationships with customers
Fri, 23rd Jul 2021
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apps
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cisco
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digital engagement
Pandemic spikes digital service reliance; brands warned—flawless app experience now crucial for consumer loyalty.
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'Old tech' may be holding back businesses & employees during COVID-19
Mon, 31st Aug 2020
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digital engagement
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online tools
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freshworks
92% of execs stress engagement, yet only 66% see 'highly engaged' staff, finds Harvard study on workforce loyalty.
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Webinar: The role of technology in making (or breaking) employee engagement
Wed, 22nd Jul 2020
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digital engagement
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webinar
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freshworks
Employee engagement equals better productivity, loyalty, and customer satisfaction – and it’s critical to an organisation’s success.
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SMBs getting better at digital engagement - Deloitte
Mon, 12th Aug 2019
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deloitte
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digital engagement
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smb
Aussie small firms thrive with digital tech, insists new Deloitte study.
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Why humanising the customer experience is key to business success
Tue, 30th Apr 2019
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crm
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cx
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martech
Retailers in Australia must focus on delivering exceptional customer experiences in order to succeed in the competitive market.
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Gartner’s four musts for digital customer service
Wed, 13th Feb 2019
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crm
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cx
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martech
Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.
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Why governments should invest in citizen engagement platforms
Mon, 20th Aug 2018
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government
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ict
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digital engagement
Aussie govt. lags in digital service, eroding public trust—experts push for tech-led reforms. #DigitalDivide.
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Aussie software insights firm scores lucrative deal with Brazilian shopping centre group
Tue, 31st Jan 2017
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bi
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big data
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data analytics
Australian software insights company Skyfii has scored a five-year contract with a Brazilian shopping centre group.
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The six steps to discovering the X factors in the employee experience
Thu, 20th Oct 2016
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digital engagement
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qualtrics
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candidates
Collecting feedback from employees at every stage of their interaction with the business can show the employee experience.
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Is virtual reality ruining our society?
Wed, 17th Aug 2016
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vr
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digital engagement
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ar
Virtual Reality: Innovative or isolative? Debating if technological convenience may erode societal value in face-to-face interactions.
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Exclusive: Qlik's Sharryn Napier talks employee empowerment through data analytics
Wed, 17th Aug 2016
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bi
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big data
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data analytics
Qlik's Sharryn Napier says companies need to promote data literacy in the workplace to keep up with technology.
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'Digital experience' can make or break Kiwi customer satisfaction
Mon, 11th Jul 2016
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crm
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cx
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martech
Digital performance has been cited by SAP research as being the dealmaker or dealbreaker to an organisation's digital performance.
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Employee engagement the secret to business success
Fri, 3rd Jun 2016
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bi
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big data
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data analytics
Investing in employee engagement is crucial for success, says survey by Qualtrics. Regular pulse surveys are key.