CMOtech Asia - Technology news for CMOs & marketing decision-makers

Digital Engagement stories - Page 2

Ps howard fyffe  director of sales  anz  twilio

Twilio appoints Howard Fyffe as Director of Sales for ANZ

Mon, 30th Jun 2025
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digital engagement
Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.
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LG launches Radio Optimism to boost meaningful digital bonds

Wed, 25th Jun 2025
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digital engagement
LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.
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Granicus launches Engagement Cloud to boost public sector trust

Tue, 24th Jun 2025
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digital engagement
Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.
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Hoyts wins major award for cinema mobile app innovation in 2025

Fri, 30th May 2025
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digital engagement
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.
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Marketers predict traditional SEO obsolete by 2026, survey finds

Tue, 20th May 2025
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digital engagement
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
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Consumer frustration, poor digital experiences on the rise

Tue, 20th May 2025
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
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TheFork launches new tools to boost UK restaurants for summer

Tue, 13th May 2025
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digital engagement
TheFork unveils new tools in TheFork Manager to boost UK restaurant bookings, reduce no-shows, and enhance guest experience ahead of the busy summer season.
Orlando magic courts

Orlando Magic expand SAS AI partnership to personalise fan experience

Wed, 30th Apr 2025
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digital engagement
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
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HOYTS app earns Webby Award nomination for digital design

Tue, 22nd Apr 2025
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digital engagement
HOYTS' redesigned mobile app, launched six months ago, has received a Webby Award nomination for its outstanding digital design and user experience.
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Why we need to be all-in on Personalisation

Thu, 10th Apr 2025
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digital engagement
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
Ps louise roberts   md   sphere pr

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Mon, 7th Apr 2025
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digital engagement
Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.
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Creating a lead generation flywheel with AI and data at the core

Fri, 4th Apr 2025
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digital engagement
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
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TP report shows Gen Z prefer interactive communication

Fri, 4th Apr 2025
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digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
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New Zealanders spending more time online than ever

Thu, 20th Mar 2025
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digital engagement
A new study by InternetNZ reveals half of New Zealanders now spend four or more hours online daily, with significant usage noted among younger adults.
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Charlotte Tilbury & Huda Beauty lead UK beauty brands

Thu, 6th Mar 2025
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digital engagement
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
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Ikonz Studios secures funding for global AI expansion

Wed, 19th Feb 2025
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digital engagement
Ikonz Studios has secured strategic Pre-Series A funding from prominent investors, bolstering its innovative AI-driven digital experiences and global expansion.
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Gen Z to boost UK January sales with GBP £2.5 billion spend

Mon, 20th Jan 2025
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digital engagement
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.
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Domo's report unveils AI's impact on digital behaviour

Thu, 26th Dec 2024
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digital engagement
Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.
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NICE CXone platform sees 80% increase in interactions

Thu, 5th Dec 2024
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digital engagement
NICE's CXone MPower platform saw an 80% rise in automated customer interactions over Black Friday and Cyber Monday, reflecting a growing reliance on automation.
Srinivasan raghavan  chief product officer

Freshworks appoints Srinivasan Raghavan as Chief Product Officer

Tue, 3rd Dec 2024
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digital engagement
Freshworks has appointed Srinivasan Raghavan as Chief Product Officer to spearhead its product strategy, enhancing growth in AI and customer experience.