Data Driven Stories

Asian Stories

Data Driven stories

Hotel Des Arts Saigon lifts revenue with IDeaS software

The Ho Chi Minh City hotel cut manual pricing delays, helping lift revenue per available room 21.6% in its first year on the software.

By Raphael Veloso • 3 min read • Last week

Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • This month

Manufacturing

GSMA adds speakers for M360 ASEAN 2026 in Kuala Lumpur

Participants will hear fresh evidence on scams and digital trust as Southeast Asia weighs tougher rules for a fast-growing digital economy.

By Sean Mitchell • 4 min read • This month

Global Stories

Data Driven stories

Gaming

Tech Race Summit explores personalisation, AI and cybersecurity

AI and personalisation are reshaping Softswiss's product, engineering and security priorities as the group warns of higher cyber risk and tighter data demands.

By Mara Sugue • 9 min read • Last week

Virtualisation

Software-defined automation reshapes industrial control

Industrial operators could cut downtime and supplier lock-in as open, software-led systems replace rigid control hardware.

By Sean Mitchell • 4 min read • This month

Fintech

Qupital raises USD $300 million in new funding push

The funding will help the Hong Kong-based fintech expand lending to online merchants across Asia and the US as demand for trade finance grows.

By Karen Joy Bacudo • 4 min read • This month

Manufacturing

NTT Data expands AI ops platform for Daimler Truck

Daimler Truck's manufacturing operations will get earlier warnings of IT faults as NTT Data adds AI monitoring and automation across its global infrastructure.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Innovid adds Meta ads MCP to NIVO AI for marketers

Advertisers can now check Meta campaign health and spot optimisation opportunities inside NIVO without juggling separate dashboards.

By Sofiah Nichole Salivio • 3 min read • This month

Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • This month

Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Relationship Management

TD SYNNEX expands PartnerFirst with new partner tools

New lifecycle, quoting and messaging tools aim to help channel partners spot deals sooner and cut manual work across sales and renewals.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Data Driven stories

Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Marketing Technologies

dunnhumby ventures backs Azoma in AI shopping push

Retailers and brands lack a reliable way to link AI shopping recommendations to sales, a gap Azoma hopes to close with new backing from dunnhumby ventures.

By Karen Joy Bacudo • 4 min read • This month

Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • This month