Data Driven stories
Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.
Banks in Asia Pacific are set to use Mastercard's offers platform to counter super apps and prove more sales from promotions.
Employers and health plans are seeking ways to curb soaring obesity-drug bills as Ilant adds USD $15 million and expands care.
Destination marketers can now tie rideshare ads to verified visits, giving tourism campaigns clearer proof of return on spend.
HR teams under pressure to prove value may gain faster workforce insights as Cezanne embeds natural-language analytics into its existing HR system.
Investors and sales teams gain a sector-level view of private markets, as demand for Crunchbase's predictive products drives 900% growth.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
The agreement will modernise SKF's global IT systems and speed up its shift to AI-driven operations across manufacturing and services.
Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.
The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.
Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.
Employees and managers can now query HR records and book leave in seconds, as Ciphr embeds a chatbot into its software from this month.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Poor visibility in a market that channels GBP £1.6 billion a year into smaller firms has prompted a new UK EIS data platform.
The tie-up gives Japanese carmakers access to software that could cut simulations by up to 80% and halve calibration time.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.
Poor briefs are said to waste more than €370 billion a year globally, as Deece rolls out software to tighten agency direction.
A lack of ROI visibility is leaving many UK marketing teams unable to prove which campaigns work, according to a new survey.
It gives carmakers and dealers a sharper view of UK buyers by matching monthly survey answers to vehicle ownership and usage data.
