CMOtech Asia - Technology news for CMOs & marketing decision-makers

Customer Loyalty stories - Page 13

Luke hilton

How focusing on user experience will help your online marketplace thrive

Fri, 17th Jun 2022
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Online marketplaces have become increasingly popular, but companies must pay attention to the user experience to avoid potential pitfalls.
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Zero party data and the new era of 'relationship marketing'

Fri, 17th Jun 2022
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The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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How to implement an effective and personalised loyalty program

Wed, 8th Jun 2022
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There's no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world

Thu, 28th Apr 2022
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We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Mindfields, Uniphore partner for greater client offerings

Fri, 22nd Apr 2022
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Mindfields partners with Uniphore to enhance conversational automation offerings, boosting customer satisfaction and aiding post-pandemic recovery.
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First-party data: A reason to celebrate

Fri, 8th Apr 2022
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Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Australian consumers demand hyper-personalisation, new report reveals

Thu, 31st Mar 2022
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The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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ThreatQuotient appoints Cyrille Badeau as Vice President of International Sales

Fri, 18th Mar 2022
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ThreatQuotient appoints Cyrille Badeau as VP of International Sales and Yann Le Borgne as VP of International Threat Intelligence Engineering.
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Customer expectations on brands in a post-pandemic world

Wed, 16th Mar 2022
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Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
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Unlocking your data: Why customer loyalty is more than 'a points system'

Mon, 21st Feb 2022
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A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
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How franchisees can benefit from card-linked, frictionless rewards programs

Wed, 16th Feb 2022
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Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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The year ahead: Unpacking customer engagement and loyalty trends for 2022

Mon, 6th Dec 2021
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Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
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Five reasons merchants must invest in open ecosystem loyalty programs

Wed, 10th Nov 2021
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The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.